Facts about SEO:
Web site optimization aims at a moving target, and therefore, must be an ongoing process rather than a finite project
Merely submitting the website is a small part of the larger process of Web site optimization. Website optimization consists of site design and layout, scientific research, determination of the best keyword phrases, monitoring rankings, algorithmic and industry changes and much more
It is always advisable to work with a firm that specializes in Search Engine Optimization rather than a general services web firm
Long term visibility
Banner ads or paid search engine placement works for a while but once the market budget is depleted, the site disappears. Also consumers are often more likely to purchase from a site ranked high in the search engine results rather than from a paid advertisement.
Familiarity with the company
A highly ranked website means more people see the name of the company and become familiar with the company and its products, even if they haven’t made a purchase. A survey by NPD shows that consumers are twice as likely to recognize businesses ranked in the top three in search engine results than those appearing in banner ads.
In comparison to pay per click or banner ads, which cost between $2500 to $35000 a month, an SEO plan costs much less.
SEO provides a higher ROI for most companies than any other advertising medium.
Web site maintenance:
A web site should always be thought of as a work in progress. Optimization work continues long after the optimized site is launched. This is because search engines frequently change their algorithms and the competitive landscape changes. The most effective strategy is to change and adapt the site in response to changes in search engine ranking criteria. The activities carried out in an SEO maintenance program are:
- Continuous monitoring of ranking and traffic trends
- Altering and Tuning Webpages to maintain and improve rankings
- Comprehensive ranking reports provide to clients