- How Your Business Can Use QR codes and a Micro Site?
You’ve probably seen them in newspapers, magazines or other paper-based publications: two-dimensional bar codes, called quick response codes (QR codes). What are they? They have been described as paper-based hyperlinks, and this is a good description. You simply take a picture of a QR code with your smart phone, and you get redirected to a website using your cell phone’s browser.
- Your business, no matter how small or large, could use QR codes in a number of ways. You might auto generate one next to every product on your web site containing all the product details, the number to call and the URL link to the page so they can show their friends on their cell phone. Add them to any print advertising, flyers, posters, invites, TV or web ads etc containing:
- Product details
- Contact details
- Offer details
- Event details
- Competition details
- A coupon
- Twitter, Facebook, MySpace IDs
- A link to your YouTube video
- Is Linking QR codes to Micro Websites Important?
- As a Simple Internet Solution You understand the importance of establishing a Web presence for your business, but don't require a site with complicated coding, extensive pages, or sophisticated e-Commerce shopping carts. Micro sites are cost-effective for a business that just wants to get online. If your business doesn't need a complicated site with technologically-advanced functions, a micro site could be all you really need to develop an effective Web presence.
- To Showcase Time Sensitive Promotions Many businesses feature promotions or sales, but don't want to make changes to their main website for short-term promotions. If your business routinely has promotions, you can design a micro site that you can repurpose to suit each occurrence. Use it to showcase your Art of Home promotions and products, then repurpose.
- As a Landing Page for your Main Siten Landing Pages can help you measure the effectiveness of an advertising campaign. Businesses spend a considerable amount of money on advertising for traditional media (such as print, radio, or television). However, it is not easy to accurately measure the results of these ads. Distinguishing the source of extra traffic to your website is next to impossible to do without the use of landing pages. By creating a distinct page that is not directly connected to your home page, you can use the landing page URL in your advertisements, and accurately measure the number of visitors to the page as a direct result of your campaign.