Wednesday, August 9th
3:30-4:35 PM
BMKT-203-1: Case Studies (Business Strategies and Memory Markets Track)
Paper Title: How to optimize performance for AI Edge computing

Paper Abstract: AI and Edge computing require higher and higher performance and capacity within limited space. PCIe Gen4/Gen5, high frequency SSD, makes bigger challenge on signal integrity when more and more features and components mixed in the design. How to optimize latest NAND technology to achieve the best practice? A comprehensive practice will explore from design with matrix ODT (On Die Termination), Signal simulation, IO driving, and come to hardware design consolidation. Finally enhance Signal integrity to achieve optimized performance.

Paper Author: Chris Lien, Senior Manager, ATP Electronics

Author Bio: Chris Lien is a BU Director at ATP Electronics Inc, where he leads product planning, marketing, and launching for NAND-based storage devices in automotive and industrial applications, including Client SSD/BGA Managed Storage. He focuses on long-term product strategy, team build-up, and new business engagement. Before joining ATP, Chris contributed as a RD manager at Transcend Information Inc, and holds 5 patents. He has over 20 years’ experience in the memory industry, and has worked on many successful OEM customers projects over his career.