Thursday, November 12th
8:35-10:05
Session C-9: Flash Technology Advances Lead to New Storage Capabilities (Flash Technology Track)
Organizer: Jung Yoon, Distinguished Engineer, IBM Systems

Paper Title: Annual Flash Update - The Pandemic's Impact

Paper Abstract: How is the flash market faring in this crazy world? Will COVID-19 lead to a flash market collapse? Will the US/China trade war lead to an oversupply or shortages? How could the US presidential election impact future flash market dynamics? Where are the new opportunities, and which existing markets are headed for trouble? Will 3D XPoint memory undermine SSDs? Will SSDs finally displace the HDD? In his fourteenth annual update of the flash memory market analyst Jim Handy will share the outlook for the market, the technology, and the broader economy.

Paper Author: Jim Handy, Director/Chief Analyst, Objective Analysis

Author Bio: Jim Handy is President of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 14 years as an industry analyst with Dataquest and Semico Research. A frequent presenter at trade shows, Mr. Handy has also written hundreds of articles and is frequently interviewed and quoted in the electronics trade press and other media. Mr. Handy writes the Chip Talk blog for Forbes online and contributes to two Objective Analysis blogs: The SSD Guy and The Memory Guy. He is the author of “The Cache Memory Book” and a patent holder in cache memory design. He holds a BSEE from Georgia Tech and an MBA from the University of Phoenix.