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4:35-5:40 PM
FTEC-202B-1: Annual Update on Flash Memory for Non-Technologists (Business/Marketing Track)
Paper Title: Annual Update on Flash Memory for Non-Technologists

Paper Abstract:

Paper Author: George Crump, CMO, StorONE

Author Bio: George Crump is a leading storage analyst focused on the emerging subjects of big data, solid state storage, virtualization, and cloud computing. He is widely recognized for his blogs, whitepapers, and videos on such current issues as all-flash arrays, deduplication, SSDs, software-defined storage, backup appliances, and storage networking. His popular whiteboard sessions, in which he leads key vendors through their solutions to data center problems, have also gotten tremendous attention. As President and Founder of Storage Switzerland, an analyst firm focused on the storage, virtualization, and cloud markets, he provides marketing, product definition, technical writing, presentation training, and product planning services to storage vendors, integrators, and end users. He has spoken or moderated at many conferences including Flash Memory Summit, StorageVisions, Pure Evolve, and Storage Networking World. He has 25 years of experience designing storage solutions for data centers across the US. Before founding Storage Switzerland, he was CTO at SANZ, a large storage integrator where he led technology testing, integration, and product selection. The “Switzerland” in his firm’s name indicates his pledge to provide neutral analysis of the storage marketplace, rather than focusing on a single vendor or approach.