Paper Title: Emerging Memories Find New High-Performance Applications

Paper Abstract: Suddenly there's a lot of interest in new memory technologies. Today's established memory technologies are approaching their scaling limits, ending Moore's Law cost reductions and the memory price decreases that the industry depends upon. New memories like ReRAM, MRAM, PCM, and FRAM don't only scale past these limits, but all of them are nonvolatile and can significantly reduce energy consumption in computing environments. Today's entrenched technologies, DRAM, SRAM, EEPROM, and NAND and NOR flash, are proving hard to displace, though because despite their technical deficiencies, their costs remain lower than the newcomers' thanks to the economies of scale. This presentation, based on a new report from Objective Analysis and Coughlin Associates, investigates the economics of new memories and explains when, why, and how the market is most likely to evolve.

Paper Author: Jim Handy, General Director, Objective Analysis
Tom Coughlin, President, Coughlin Associates

Author Bio: Jim Handy of Objective Analysis is a 35-year semiconductor industry executive and a leading industry analyst. Following marketing and design positions at Intel, National Semiconductor, and Infineon he became known for his technical depth, accurate forecasts, industry presence, and numerous market reports, articles, white papers, and quotes. He posts blogs at www.TheMemoryGuy.com, and www.TheSSDguy.com.

Author 2 Bio: Tom Coughlin, President, Coughlin Associates is a widely respected digital storage analyst as well as a business and technology consultant. He has over 35 years in the data storage industry with engineering and management positions at high profile companies. Dr. Coughlin has many publications and six patents to his credit. Tom is also the author of Digital Storage in Consumer Electronics: The Essential Guide, which is now in its second edition with Springer. Coughlin Associates provides market and technology analysis as well as Data Storage Technical and Business Consulting services. Tom publishes the Digital Storage Technology Newsletter, the Media and Entertainment Storage Report, the Emerging Non-Volatile Memory Report and other industry reports. Tom is also a regular contributor on digital storage for Forbes.com and other blogs. Tom is active with SMPTE (Journal article writer and Conference Program Committee), SNIA (including a founder of the SNIA SSSI), the IEEE, (he is past Chair of the IEEE Public Visibility Committee, Past Director for IEEE Region 6, President Elect for IEEE USA and active in the Consumer Electronics Society) and other professional organizations. Tom was the founder and organizer of the Annual Storage Visions Conference (storagevisions.com as well as the Creative Storage Conference (creativestorage.org). He is a Fellow of the IEEE and a member of the Consultants Network of Silicon Valley (CNSV). For more information on Tom Coughlin and his publications and activities, go to www.tomcoughlin.com.