Paper Title: Data is the new horse power

Paper Abstract: Smart EDGE devices, with artificial brain power are imminent. Automotive is at the forefront of developing smart EDGE devices that will revolutionize the way we travel, mobilize, communicate, create, consume, and produce, among many other aspects of human life. In the past, we were fascinated by enhancements in COMPUTE power, however we are now at the era of DATA power. While it is relatively easy to predict that DATA is at the heart of these future revolutions, it is becoming more intricate to predict and design how DATA will be captured, accessed, transferred and protected. It’s more important than ever to know how to choose the right STORAGE solutions that will meet the DATA requirements of underlying future applications. What is the role of STORAGE in the car, today and in the future? What are the future challenges to meet the data STORAGE requirements and what do we need to do, today, to have sustaining solutions for the future?

Paper Author: Russell Ruben, Director of Marketing for Automotive Solutions, Western Digital

Author Bio: Russell Ruben is the director of marketing for automotive solution at Western Digital. A 20-year veteran in the semiconductor industry with extensive experience in storage solutions, Russell helps drive the development and promotion of NAND flash solutions for connected and autonomous driving automotive applications, with a focus on Russell on the Japanese and Korean automotive markets. Before joining Western Digital seven years ago, Russell held various sales and marketing positions at Altera Corporation and Microsemi Corporation. Prior to this, he was a VLSI design engineer at Evans and Sutherland. Russell received his bachelor’s degree in electrical engineering from the University of Utah and master’s degree in international management from Thunderbird School of Global Management.