| Tuesday, November 10th |
Tuesday, November 10th
8:35-10:05 | | Session A-1: What the Hyperscalers Are Buying (Hyperscale Applications Track) | | Organizer: Jonathan Hinkle, Principal Researcher, Lenovo | Paper Presenters:
| Using PM to Accelerate Tweet Search with Apache Lucene at Twitter
Andy Wilcox, Senior Staff Site Reliability Engineer, TwitterMatt Singer,
Sr. Staff Hardware Engineer,
Twitter
SSD reliability and debug at scale
Vineet Parekh, Hardware Systems Engineer, FacebookHandling Slow Disks in Heterogeneous SSD Deployments
Alejandro Proano, Applied Scientist, AmazonChallenges in Hyperscale: What Hyperscalers Cares About
Ross Stenfort, Hardware System Engineer, Storage, FacebookLee Prewitt,
Principal Program Manager,
Microsoft
| Session Description:
| About 50% of all storage sold worldwide goes to hyperscale applications, so getting hyperscalers the right storage at the right price has become a major industry concern. Hyperscale storage must obviously be large, fast, highly scalable, easy to administer, low-latency, low-cost, and able to handle a wide (and largely unknown) variety of applications. Emerging technologies of great interest to hyperscalers include low-cost archival drives (using QLC technology), persistent memory, NVMe, NVMe-oF, zoned namespaces, and Ethernet-attached drives. With the huge size of hyperscale data centers comes an increasing emphasis on unit price, automated management, high reliability, and easy identification and removal of failing parts.
| | About the Organizer/Moderator: | Jonathan Hinkle is Executive Director and Distinguished Researcher of System Architecture at Lenovo, where he creates and helps foster adoption of new data center systems architectures and technologies. Jonathan is an industry leading technical expert in memory, storage devices, and data center systems architecture with over 20 years of experience. In the JEDEC standards organization, Jonathan serves on the Board of Directors, is Vice-Chair of Marketing and Chairs the Hybrid DIMM Task Group standardizing NVDIMMs. He also invented and drove first development of the EDSFF 1U Short (E1.S) NVMe drive, VLP DIMM and the NVDIMM Persistent Memory. He has over 30 patents granted or pending and earned BS and MS degrees in Computer Engineering from North Carolina State University.
Speaker Bio: Ross Stenfort is a Hardware System Engineer at Facebook working on storage. He has been involved in development of SSDs, ROCs, HBAs and HDDs. He has over 40 granted patents. He has had extensive storage experience in both large and small companies including CNEX, Seagate, LSI, SandForce, SiliconStor and Adaptec. He has a B.S. in Electronic Engineering from Cal Poly, San Luis Obispo.
Speaker Bio: Vineet Parekh currently works as a Hardware Engineer at Facebook responsible for design and managing flash in the hardware fleet for Facebook's datacenters. Previously he worked at Intel in the storage group and has held various roles around design and testing of Intel's SSDs.
Speaker Bio: Andy Wilcox is Senior Staff Site Reliability Engineer at Twitter and a founding member of their performance team. His experience spans embedded systems, networks, filesystems, and distributed systems. Andy has led projects at Twitter on compression and detection of configuration problems. He has 30 years of experience in the technology industry and has earned an MS in Computer Science from the University of Florida.
Speaker Bio: Alejandro Proanoa is an applied scientist at Amazon CloudFront where he is exploring optimization techniques to improve content delivery performance. Before joining Amazon, he was a performance engineer at Verizon Digital Media Services. He earned a PhD in electrical and computer engineering from the University of Arizona.
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Tuesday, November 10th
8:35-10:05 | | Session B-1: NVMe-oF: The Best Way to Network Enterprise Storage (NVMe-oF Track) | | Organizer: John F. Kim, Director Storage Marketing, NVIDIA | Paper Presenters:
| High-Performance RoCE/TCP Solutions for End-to-End NVMe-oF Communication
Jean-Francois Marie, Chief Solutions Architect - Datacenter Business Unit, KalrayStorage Environments with NVMe-oF Technology
Chuck Piercey, Director of Product Management, KIOXIAAccelerating Performance with NVMe-oF
George Crump, Chief Marketing Officer, StorONEBringing NVMe/TCP Up to Speed
Sagi Grimberg, Principal Architect, Lightbits Labs | Session Description:
| The latest NVMe over Fabrics specification (Version 1.1) is now available to accompany the NVMe 1.4 specification. The combination introduces important new functionality such as the NVMe/TCP transport and ANA (Asymmetric Namespace Access) multipathing. NVMe-oF is quickly gaining traction as a network technology enabling new architectures and use cases for disaggregated and hyperconverged cloud deployments. What does it take to deploy NVMe-oF technology in data centers? Practical experience is now available to suggest ways to raise performance levels for NVMe/TCP networks to meet the demands of a wide variety of applications.
| | About the Organizer/Moderator: | John F. Kim is Director of Storage Marketing at NVIDIA, where he helps storage customers and vendors benefit from high performance interconnects and smart offloads, including RDMA (Remote Direct Memory Access). He is a frequent conference participant, including several past Flash Memory Summits, and a frequent blogger on storage and networking topics. He is also chair of the Ethernet Storage Forum. Before joining NVIDIA, he created storage solutions and alliances at NetApp and EMC. He has a BA from Harvard University. Follow him on Twitter: @Tier1Storage
Speaker Bio: Chuck Piercey is Director of Product Management at KIOXIA America, where he is responsible for the KumoScale software defined storage platform. He has always focused on defining and shipping groundbreaking products in new and disruptive technology categories. He has driven cross-functional alignment to ensure customer value, investor interest, engineering feasibility, and sales execution for technologies that have delivered over $2.5B in revenue. A 40-year veteran of the technology industry and co-inventor on 5 patents, he has held previous product marketing/management positions with such companies as IBM, Apple, Nokia, and Juniper Networks. A frequent participant in events and user groups, he earned a BA from Stanford University and an MBA in high-technology management from UCLA.
Speaker Bio: George Crump is a leading storage analyst focused on the emerging subjects of big data, solid state storage, virtualization, and cloud computing. He is widely recognized for his blogs, whitepapers, and videos on such current issues as all-flash arrays, deduplication, SSDs, software-defined storage, backup appliances, and storage networking. His popular whiteboard sessions, in which he leads key vendors through their solutions to data center problems, have also gotten tremendous attention. As President and Founder of Storage Switzerland, an analyst firm focused on the storage, virtualization, and cloud markets, he provides marketing, product definition, technical writing, presentation training, and product planning services to storage vendors, integrators, and end users. He has spoken or moderated at many conferences including Flash Memory Summit, StorageVisions, Pure Evolve, and Storage Networking World. He has 25 years of experience designing storage solutions for data centers across the US. Before founding Storage Switzerland, he was CTO at SANZ, a large storage integrator where he led technology testing, integration, and product selection. The “Switzerland” in his firm’s name indicates his pledge to provide neutral analysis of the storage marketplace, rather than focusing on a single vendor or approach.
Speaker Bio: Sagi Grimberg is a co-founder and principal architect at LightBits Labs, as well as an active Linux Kernel maintainer. He leads the protocol standardization for NVMe over TCP/IP and contributed all the open-source code. Sagi is also an active contributor to the Linux kernel as well as co-maintaining the NVMe subsystem and maintaining the iSER subsystem. He has been working on storage and networking technologies for over a decade. Before founding Lightbits Labs, Sagi led the Linux storage software activity at Mellanox. He has written technical articles, made conference and meetup presentations, and participated in other standards work. He earned his BSc in computer engineering cum laude from Bar-Ilan University (Israel).
Speaker Bio: Jean-Francois Marie is a Solution Architect at processor maker Kalray, where he drives business initiatives for leading-edge business solutions. He emphasizes methods that meet ever-changing objectives and ensure compliance with all regulatory requirements. Before joining Kalray, he was a Chief Technologist at NetApp and worked at EMC and Sun Microsystems. He has presented at many events, including Storage Developer Conference. He earned an engineering degree from L’ENSEIRB-MATMECA (France).
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Tuesday, November 10th
8:35-10:05 | | Session C-1: Advances in Enterprise Flash Storage (Enterprise Systems Track) | | Organizer + Moderator: Jay Kramer, President, Network Storage Advisors | Paper Presenters:
| Managing Data Growth in the Zettabyte Era (Panel)
Eric Herzog, CMO VP Worldwide Storage Channels, IBMLee Caswell,
VP Marketing (CPBU),
VMware
Brian Schwarz,
,
Google
Annual Update on Enterprise Storage
Howard Marks, Chief Scientist, DeepStorageHow Storage Professionals Should Respond to COVID-19 (Panel)
Ken Steinhardt, Field CTO, InfinidatMarc Staimer,
President,
Dragon Slayer Consulting
Camberley Bates,
,
Evaluator Group
| Session Description:
| Part 1: Annual Update on Enterprise Storage Enterprise flash storage continues to advance to being a storage layer on its own. Products based on these technologies are currently being deployed in enterprises and their numbers will rapidly increase in the near future. Part 2: Managing Data Growth in the Zettabyte Era Data centers must handle more data all the time. Terabytes have given way to petabytes and now to zettabytes. AI/Machine learning, IoT, and analytics are all affecting the explosive growth of data and how it impacts. storage capacity and performance. Everyone involved in managing or analyzing data must look for new ways to provide storage with higher capacity and faster performance. Part 3: How Storage Professionals Should Respond to COVID-19 COVID-19 is everywhere, devastating entire industries such as travel and hospitality, changing everyone’s home and workplace, and revolutionizing everyone’s lives. How will all these incredible changes affect the storage industry? Who will be the big winners and the big losers? And how must storage professionals change their ways of doing business? TechTarget presents the latest 2020 research on who’s buying what, what’s driving the purchases, and how the industry can respond best to the ongoing pandemic. The research will also include guidelines for coping with rapid change and massive unpredictability.
| | About the Organizer/Moderator: | Jay Kramer is a world recognized technology consultant specializing in training and delivering marketing services for the network storage industry. He has personally trained over 2000 professionals on storage networking, and he currently works with leading and emerging storage product companies worldwide. Jay has been VP Worldwide Marketing and Product Management for many storage companies including Sepaton (acquired by HDS), Astute Networks, iStor Networks, Infinity I/O, Maxtor, and Creative Design Solutions. He also has long experience in marketing and strategic planning at Unisys. An industry leader, he has served on the Board of Directors of the Fibre Channel Industry Association (FCIA) and was one of the Founders of the Flash Memory Summit. Jay has chaired SNIA committees and was a driving force in launching the first open systems SAN Certification Program, thus creating a career path for storage professionals. He has also been a featured speaker at industry conferences and has published articles and white papers on network storage, cloud storage, storage virtualization, data protection, and software defined storage. He is a graduate of Syracuse University’s Whitman School of Management with dual degrees in Marketing and Finance.
Speaker Bio: Howard Marks has been writing, speaking, and consulting about enterprise technology for over thirty years. As a consultant, he has designed storage, server, and network infrastructures for organizations such as The State University of New York (Purchase), BBDO Worldwide, and the Foxwoods Resort Casino. He also operates an independent laboratory (DeepStorage) which tests storage products for both vendors and magazines. He started testing and reviewing products at PC Magazine in the late 1980s and has written hundreds of articles and product reviews for such media as Network World, Network Computing, and InformationWeek. A top rated speaker at industry events, he has spoken at Storage Decisions, Interop, and Microsoft’s TechEd. He has also developed training programs for organizations such as JP Morgan and American Express.
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Tuesday, November 10th
8:35-10:05 | | Session D-1: Smart New Architecture for Cloud-Scale Storage (Enterprise Systems Track) | | Paper Presenters:
| Smart New Architecture for Cloud-Scale Storage
Asaf Levy, Chief Architect, VAST Data | Session Description:
| Modern applications including real-time analytics, AI/ML, IoT, AR/VR, cybersecurity, genomics, and video and image processing present new challenges for storage system architects. These new workloads require a combination of capacity, performance, and scalability that current storage architectures simply can’t deliver. The solution is a new generation of storage architectures enabled by new technologies including persistent memory, QLC flash, and NVMe-based fabrics. A new hardware architecture also requires rethinking the software that turns that hardware into a storage system using storage software in containers to manage simple NVMe-oF JBOFs at exabyte scale. These new architectures can provide the scale, performance, and cost, cloud operators demand while also simplifying and automating system management. This session will explore the challenges a new cloud-scale system must address, and one of these new architectures as an example.
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Tuesday, November 10th
10:45-11:15 | | Session A-2: Hyperscale Storage in 2025 and How We Got There (Hyperscale Applications Track) | | Organizer + Moderator: Jonathan Hinkle, Principal Researcher, Lenovo | Panel Members:
| Panelist: Lee Prewitt, Principal Program Manager, MicrosoftPanelist: Ross Stenfort, Hardware System Engineer, Storage, FacebookPanelist: Alejandro Proano, Applied Scientist, AmazonPanelist: Matt Singer, Sr. Staff Hardware Engineer, Twitter | Session Description:
| Hyperscale storage in 2025 is likely to swallow up an ever-increasing percentage of the overall storage market, as organizations farm out more of their IT and focus more of their energy on their core competencies. Hyperscalers will require ever more complex storage systems with all storage being networked for maximum utilization, banks of low-cost flash systems used for archiving of items needed only occasionally, and multi-tiered, automated main storage systems with small amounts of new technologies used for persistent memory and high-speed caching.
| | About the Organizer/Moderator: | Jonathan Hinkle is Executive Director and Distinguished Researcher of System Architecture at Lenovo, where he creates and helps foster adoption of new data center systems architectures and technologies. Jonathan is an industry leading technical expert in memory, storage devices, and data center systems architecture with over 20 years of experience. In the JEDEC standards organization, Jonathan serves on the Board of Directors, is Vice-Chair of Marketing and Chairs the Hybrid DIMM Task Group standardizing NVDIMMs. He also invented and drove first development of the EDSFF 1U Short (E1.S) NVMe drive, VLP DIMM and the NVDIMM Persistent Memory. He has over 30 patents granted or pending and earned BS and MS degrees in Computer Engineering from North Carolina State University.
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Tuesday, November 10th
10:45-11:15 | | Session B-2: NVMe/TCP Use Cases (NVMe-oF Track) | | Organizer + Moderator: Sagi Grimberg, Principal Architect, Lightbits Labs | Panel Members:
| Panelist: Nishant Lodha, Sr Technical Marketing Manager, MarvellPanelist: Murali Rajagopal, Director of Technology, VMwarePanelist: Zac Smith, Managing Director, EquinixPanelist: Dave Minturn, Principal Engineer, Intel | Session Description:
| NVMe/TCP has rapidly become a popular way to implement flash storage networks because it is easy to use, inexpensive, and usable over standard Ethernet networks. Typical use cases include cloud storage, databases, and containerized applications.
| | About the Organizer/Moderator: | Sagi Grimberg is a co-founder and principal architect at LightBits Labs, as well as an active Linux Kernel maintainer. He leads the protocol standardization for NVMe over TCP/IP and contributed all the open-source code. Sagi is also an active contributor to the Linux kernel as well as co-maintaining the NVMe subsystem and maintaining the iSER subsystem. He has been working on storage and networking technologies for over a decade. Before founding Lightbits Labs, Sagi led the Linux storage software activity at Mellanox. He has written technical articles, made conference and meetup presentations, and participated in other standards work. He earned his BSc in computer engineering cum laude from Bar-Ilan University (Israel).
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Tuesday, November 10th
10:45-11:15 | | Session C-2: Top Ten Things You Need to Know about Enterprise Storage Today (Enterprise Systems Track) | | Organizer + Moderator: Jean Bozman, President, Cloud Architects | Panel Members:
| Panelist: Rob Davis, VP Storage Technology, NVIDIAPanelist: Tom Coughlin, President, Coughlin AssociatesPanelist: Jim Handy, Director/Chief Analyst, Objective AnalysisPanelist: Eric Herzog, CMO VP Worldwide Storage Channels, IBMPanelist: Dave Eggleston, Principal, Intuitive Cognition Consulting | Session Description:
| Flash memory has morphed rapidly from an exciting new technology that had to be justified for specific use cases to a standard part of every data center. What other kind of storage would you be buying today? So what do vendors and users alike need to know about flash? Is it the emergence of 3D technology, the rapid rise of the high-speed NVMe standard, the promise of persistent memory (storage at memory speeds), the role of flash in scalable systems such as clouds and megawebsites, new methods for flash storage networking (such as NVMe-oF), ways to make software take advantage of flash memory, or large, hierarchical storage systems that cover everything from high-speed cache to long-term archiving? Our top industry experts will present their own candidates for the Top Ten list. We will then open nominations to the audience and finish with our vote for the Top Ten for 2020.
| | About the Organizer/Moderator: | Jean S. Bozman is President of Cloud Architects Advisors, a market research and consulting firm focused on hardware and software for enterprise and hybrid multi-cloud computing. She analyzes the markets for servers, storage, and software related to datacenters and cloud infrastructure. A highly-respected IT professional, she has spent many years covering the worldwide markets for operating environments, servers, and server workloads. She was a Research VP at IDC, where she focused on the worldwide markets for servers and server operating systems. She is a frequent conference participant as a speaker, chairperson, and organizer at such events as Flash Memory Summit, OpenStack, and Container World. She is often quoted in a variety of publications including BusinessWeek, Investor’s Business Daily, the Los Angeles Times, CNET, Bloomberg, and Reuters. Ms. Bozman has also been VP/Principal Analyst at Hurwitz and Associates and Sr Product Marketing Manager at Sandisk. She earned a master’s degree from Stanford.
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Tuesday, November 10th
10:45-11:15 | | Session D-2: Using Cloud-Defined Storage (SSDs Track) | | Organizer: Siamak Nazari, Founder/CEO, NebulonModerator: J Metz, Board Member, SNIA | Panel Members:
| Panelist: Eric Sindelar, General Technology Manager, SupermicroPanelist: Siamak Nazari, Founder/CEO, NebulonPanelist: Camberley Bates, Managing Director/Analyst, Evaluator Group | Session Description:
| Networked flash storage is clearly the way to go, since it allows systems to take advantage of server drives and other resources that are seldom being used. Storage systems perform better with resources that are already present and without any application changes. The issue is then how to manage the storage. Cloud-defined approaches utilize cloud resources (rather than adding expensive local ones). The result is higher performance at low cost with full local control and scalability. The approach is particularly well-suited to applications using systems software such as VMware, Kubernetes, and NoSQL databases.
| | About the Organizer/Moderator: | Siamak Nazari is Founder/CEO at Nebulon, a startup focused on cloud-defined storage that utilizes already available server drives and other resources via cloud-based management. He was previously an HPE Fellow/VP Hybrid Infrastructure and Chief Engineer at 3PAR (acquired by HPE), a developer of powerful storage servers that provided services to applications rather than just bare storage. Before joining 3PAR, Nazari worked on storage at Sun Microsystems and Locus Computing. Widely regarded as a visionary in the storage industry, Nazari has been a presenter at many conferences including VMworld and Flash Memory Summit. He holds over 70 storage patents and has written many articles. He is frequently interviewed in the trade and technical press.
J Metz is currently an R&D Engineer for the Office of the CTO in Cisco’s Compute and Server Group, where he focuses on directions for storage strategy. He is an award-winning public speaker, author, and contributor to industry trade publications, blogs, webinars, and conferences. He has been a leader in developing industry standards, with membership on the Board of Directors for the Fibre Channel Industry Association (FCIA), Storage Networking Industry Association (SNIA), and the Non-Volatile Memory Express (NVMe) Promoter’s Board. J has previous experience with QLogic and Apple. He earned his PhD from the University of Georgia. J has been a speaker, panelist, and chairperson in well-received sessions at several past Flash Memory Summits.
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Tuesday, November 10th
2:35-4:05 | | Session A-3: Using 3D XPoint to Overcome Storage Roadblocks (New Memory Technologies Track) | | Organizer: Milind Weiling, Sr VP Programs and Operations, EMD Group | Paper Presenters:
| Media Aware Storage Engine for 3DX and 3D NAND QLC
Jack Zhang, Software Engineering Manager, IntelInvited Talk: Using 3D XPoint Persistent Memory Effectively
Marc Staimer, President, Dragon Slayer ConsultingTiering Across Intel Optane and NAND Flash Media
Kapil Karkra, Software Architect, Intel3D Xpoint Optane Memory Markets. Bits, Revenue, Costs
Mark Webb, President, MKW Ventures | Session Description:
| The speculation surrounding Intel/Micron 3D XPoint technology has been huge, ever since its introduction in 2015. What is the reality? Where is the technology today and what applications are already using it? What are the effects of the relatively high prices (five times that of flash) that have now been suggested? Where is the technology heading and what steps will occur along the way? What are the major use cases that will drive large markets?
| | About the Organizer/Moderator: | Milind Weling is Senior Vice President of Programs and Operations at EMD Group. He is responsible for EMD Group's high throughput experimentation technology and manages the technical execution of customer programs for the discovery of advanced materials and leading edge device optimization. Milind is a senior engineering and management professional with extensive experience in advanced memory and logic semiconductor technology development, DFM and design-process interactions, new product introduction, and foundry management. His previous senior management roles include DFM products engineering at Cadence Design Systems and high performance CMOS technology development at Sun Microsystems, Philips Semiconductors and VLSI Technology. Milind holds a B. Tech degree in Electrical Engineering from the Indian Institute of Technology, Bombay, and a MS degree in Electrical Engineering from the University of Hawaii. He holds 50+ patents and has co-authored over 70 technical papers, primarily focused on process technology, reliability and integration.
Speaker Bio: Kapil is a Principal Engineer in the memory group (NSG) at Intel responsible for the software architecture of Virtual RAID on CPU (VROC), Volume Management Device (VMD), NVMe, and Caching Acceleration Software (CAS) drivers. He also leads host software pathfinding and advanced development activities. Kapil drove the latest proposal for enclosure management (NPEM) in the PCIe base specification for the NVMe ecosystem. His current focus is around improving storage TCO and performance through software approaches that use mixed media (e.g., Intel 3D Xpoint and Intel 3D NAND). Kapil has spent his entire 20 years career advancing storage architectures at companies like IBM, Philips, and Intel with over 15 issued patents. Kapil holds a bachelor’s degree in Electrical Engineering and a master’s degree in Business Administration.
Speaker Bio: Mark is President and Principal Analyst at MKW Ventures Consulting LLC. Mark provides expert analysis, technical and business consulting to Storage, memory, and computing industry as well as investment firms. Areas of research include NAND and Memory costs, new memory technologies, New storage/SSD/memory platforms and interfaces and competitive analysis of storage and memory companies.
Speaker Bio: Jack Zhang is a senior SSD cloud and enterprise architect in Intel NVM (non-volatile memory) solution group (NSG). He manages and leads SSD solutions/optimizations and next generation Optane solutions for Cloud and Enterprise. He also leads SSD solutions/optimizations for open source storage solutions for software-defined storage, OpenStack, Ceph, and big data. He has many years design experience in firmware/hardware, software/kernel/driver, system architectures, new technology ecosystem enabling, and market development.
Speaker Bio: Marc Staimer, President of Dragon Slayer Consulting in Beaverton, OR, is well known for his in-depth and keen understanding of user problems, especially with storage, networking, applications, and virtualization. He has provided tips from the user perspective in thousands of technology articles for internationally renowned online trades including many of TechTarget’s Search websites, as well as GigaOM. Marc has also delivered hundreds of white papers, webinars and seminars, as well as sales training and strategy sessions, for many well-known industry giants such as: Brocade, Cisco, DELL, EMC, Emulex, Fujifilm, Fujitsu, HDS, HGST, HPE, LSI, Mellanox, NEC, NetApp, Nexsan, Oracle, QLogic (Cavium), SanDisk and Western Digital, as well as smaller, less well-known vendors/startups including: Asigra, Cloudtenna, Clustrix, Condusiv, Daisy, DH2i, Diablo, FalconStor, Gridstore, ioFABRIC, Nexenta, Neuxpower, NetEx, NoviFlow, Pavilion Data, Permabit, Qumulo, StorONE, StrongBox Data and Tegile.
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Tuesday, November 10th
2:35-4:05 | | Session B-3: Getting the Most Out of NVMe (NVMe Track) | | Organizer: Cameron Brett, Director SSD Product Marketing, Kioxia | Paper Presenters:
| NVMe Technology in the Real World
Ross Stenfort, Hardware System Engineer, Storage, FacebookRupin Mohan,
R&D Director/CTO,
HPE
NVMe Market Research
Mike Heumann, Managing Partner, G2M CommunicationsPreview of NVMe 2.0: Impacts for the Data Center
Nick Adams, Platform Storage Architect, IntelThe State of NVMe Interoperability
Peter Onufryk, Fellow Data Center Solutions BU, IntelDavid Woolf,
Sr Engineer Datacenter Technology,
UNH-IOL
| Session Description:
| NVMe has rapidly become the standard way to achieve high-performance storage with widespread adoption in client, cloud, and enterprise applications. It is now widely used in both direct-attached and fabric attached applications. The NVM Express organization released the 1.4 Base Specification in 2019, and since then implementers have rapidly increased their utilization of its many new features. Specific examples include Sanitize enhancements, Enhanced Command Retry, Read Recovery Levels, Endurance Groups, and Persistent Memory Region. The future focuses on a transition to a merged base specification including both NVMe and NVMe-oF architectures. It will present areas of innovation that preserve the simple, fast, scalable paradigm while extending the broad appeal of NVMe. These continued innovations will ready the NVMe ecosystem for yet another period of growth and expansion.
| | About the Organizer/Moderator: | Cameron Brett is the Director of Enterprise SSD Marketing at Kioxia, where he manages a team of product line managers to drive product strategy and revenue growth. Cameron has over 18 years of product marketing and management experience in storage technology and has previously held managerial positions at QLogic, PMC-Sierra, Broadcom and Adaptec. Throughout his career in high-tech product marketing, he has focused on storage for enterprise and small/medium business servers and worked to bring new generations of storage technology to market. His area of expertise includes Flash/SSD storage, virtualization, convergence and cloud technologies.
Speaker Bio: Peter Onufryk has been very active in NVMe standardization as an NVMe Board Member and NVMe Management Workgroup Chair. He has been a featured speaker at many events on NVMe and NVMe-MI, including Flash Memory Summit. He holds over 40 patents in interfaces and communications and has written several published articles. He was previously Director of Engineering at Integrated Device Technology (IDT) and a research staff member at AT&T Bell Labs. He earned a PhD in electrical and computer engineering from Rutgers University and an MSEE from Purdue University.
Speaker Bio: Ross Stenfort is a Hardware System Engineer at Facebook working on storage. He has been involved in development of SSDs, ROCs, HBAs and HDDs. He has over 40 granted patents. He has had extensive storage experience in both large and small companies including CNEX, Seagate, LSI, SandForce, SiliconStor and Adaptec. He has a B.S. in Electronic Engineering from Cal Poly, San Luis Obispo.
Speaker Bio: Nick Adams is a Platform Storage Architect at Intel leading standardization for Intel within the Storage industry. He currently represents Intel within NVMe and he is the co-chair of the SNIA Computational Storage TWG. Nick is responsible for aligning strategy at Intel around the future of storage for the platform and driving industry adoption through aligning Intel products with customer needs. Nick has worked in the tech industry for 19 years holding roles with both Intel and Microsoft during that time. He holds 11 issued US patents with 12 additional pending. He was awarded both a Bachelor of Computer Engineering and a Master of Software Engineering degree from Portland State University.
Speaker Bio: Mike Heumann is Managing Partner at G2M Communications, a market research firm focused on emerging technologies. He heads the development of research reports on NVMe, artificial intelligence, and machine learning. He was previously VP North American Sales for QLogic and VP Product Marketing and Alliances for Emulex. He has over 15 years experience in the storage industry with an emphasis on Fibre Channel and storage area networks. Mike earned an MS in Organizational and Industrial Psychology at Purdue University and a BSEE at the University of Wisconsin-Madison.
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Tuesday, November 10th
2:35-4:05 | | Session C-3: How Data Centers Can Profit from New Memory Technologies (New Memory Technologies Track) | | Organizer: Dave Eggleston, Principal, Intuitive Cognition Consulting | Paper Presenters:
| Annual Update on New Memory Technologies
Mark Webb, President, MKW VenturesMRAM - Latest High-Performance Applications
Troy Winslow, VP Marketing & Sales, Everspin | Session Description:
| The major new memory technologies have now been around for over 20 years. Acceptance of them has been slow due to a variety of issues. MRAM has found uses in IoT, storage systems, and mil/aero applications, while RRAM has recently gotten much interest in areas such as neuromorphic computing. Market analysts predict a bright future for both with markets in the billions of dollars.
| | About the Organizer/Moderator: | Dave Eggleston is the owner and Principal of Intuitive Cognition Consulting, and he provides strategy and business development services to leading NVM and Storage clients. Dave’s extensive background in Flash, MRAM, RRAM, and Storage is built on 30+ years of industry experience serving as VP of Embedded Memory at GLOBALFOUNDRIES, CEO of RRAM pioneer start-up Unity Semiconductor (acquired by Rambus), Director of Flash Systems Engineering at Micron, NVM Product Engineering manager at SanDisk, and NVM Engineer at AMD. Dave is frequently invited as a speaker at international conferences as an expert on emerging NVM technologies and their applications. He holds a BSEE degree from Duke University, a MSEE degree from Santa Clara University, and 25+ NVM related granted patents.
Speaker Bio: Mark is President and Principal Analyst at MKW Ventures Consulting LLC. Mark provides expert analysis, technical and business consulting to Storage, memory, and computing industry as well as investment firms. Areas of research include NAND and Memory costs, new memory technologies, New storage/SSD/memory platforms and interfaces and competitive analysis of storage and memory companies.
Speaker Bio: Tom Coughlin, President, Coughlin Associates is a widely respected digital storage analyst as well as a business and technology consultant. He has over 35 years in the data storage industry with engineering and management positions at high profile companies. Dr. Coughlin has many publications and six patents to his credit. Tom is also the author of Digital Storage in Consumer Electronics: The Essential Guide, which is now in its second edition with Springer. Coughlin Associates provides market and technology analysis as well as Data Storage Technical and Business Consulting services. Tom publishes the Digital Storage Technology Newsletter, the Media and Entertainment Storage Report, the Emerging Non-Volatile Memory Report and other industry reports. Tom is also a regular contributor on digital storage for Forbes.com and other blogs. Tom is active with SMPTE (Journal article writer and Conference Program Committee), SNIA (including a founder of the SNIA SSSI), the IEEE, (he is past Chair of the IEEE Public Visibility Committee, Past Director for IEEE Region 6, President Elect for IEEE USA and active in the Consumer Electronics Society) and other professional organizations. Tom was the founder and organizer of the Annual Storage Visions Conference (storagevisions.com as well as the Creative Storage Conference (creativestorage.org). He is a Fellow of the IEEE and a member of the Consultants Network of Silicon Valley (CNSV). For more information on Tom Coughlin and his publications and activities, go to www.tomcoughlin.com.
Coming soon..
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Tuesday, November 10th
2:35-4:05 | | Session D-3: Bringing Enterprise-Class Management to Big Memory (Persistent Memory Track) | | Organizer: Frank Berry, VP Marketing, MemVerge | Paper Presenters:
| Big Memory for 3D Animation and Visual Effects
Hank Driscoll, Head of Computer Graphics, CinesiteBig Memory Servers
Kevin Tubbs, Sr Vice President, Strategic Solutions, Penguin ComputingImplementing Big, Fast Persistent Memory
Steve Scargall, Persistent Memory Software Architect, IntelBig Memory Software
Charles Fan, Co-founder & CEO, MemVergeIntroduction to Big Memory
Chuck Sobey, Chief Scientist, ChannelScience | Session Description:
| The concept of storage at memory speeds is an obvious one. Who wouldn't want storage that is thousands of times faster than an SSD and costs a fraction of DRAM? But how do users manage that storage and carry over essential enterprise-class data services such as data mirroring and snapshots at memory speeds? New virtualization software provides the solution, giving users well-supported access to huge memory lakes along with essential utilities. It will handle the needs of massive databases, real-time analytics, AI model training and execution, financial applications, cybersecurity, AR/VR, cloud computing, and genomics. It also provides the tools needed to make storage at memory speeds practical today.
| | About the Organizer/Moderator: | Frank Berry is VP Marketing for MemVerge, a developer of enterprise-class memory virtualization software. He leads the company’s product marketing and market development efforts for products that are making persistent memory, storage at memory speeds, into a standard element in storage systems. A 30-year veteran of the storage industry, Frank has held senior engineering, sales, and marketing positions including VP Worldwide Marketing for Quantum and VP Product Marketing at QLogic. Frank is a popular conference speaker and has written hundreds of analyst reports, blogs, and feature articles.
Speaker Bio: Chuck Sobey is an internationally-respected technology advisor, researcher, and lecturer, as well as the General Chairperson of the Flash Memory Summit. He is the founder of the R&D services firm ChannelScience, which develops new capabilities in data storage. Currently, he is advising on such major trends as STT-MRAM, ReRAM, memory manufacturing in China, computational storage, 5G, AI/ML acceleration, and standards for personal AI agents. He has also provided strategic storage technology advice to government agencies worldwide. He has presented at many conferences, including Flash Memory Summit, and has given courses on storage-related topics around the world. He earned electrical and computer engineering degrees from Carnegie Mellon University and the University of California at Santa Barbara.
Speaker Bio: Charles Fan is the co-founder and CEO of MemVerge, an early-stage startup building data infrastructure software on top of new persistent memory technologies. Prior to MemVerge, Charles was CTO of Cheetah Mobile, leading its technology teams in AI, big data and cloud. Before Cheetah, Charles was an SVP/GM at VMware, responsible for VMware’s storage and availability business unit. He led the team that built the HCI market leader Virtual SAN. Charles also worked at EMC and was the founder of EMC China R&D Center, having joined EMC via the acquisition of Rainfinity. He was a co-founder and CTO of Rainfinity and was responsible for its file virtualization and high availability products. Charles received his Ph.D. and M.S. in Electrical Engineering from the California Institute of Technology, and his B.E. in Electrical Engineering from The Cooper Union.
Speaker Bio: Kevin Tubbs, Ph.D., is Senior Vice President, Strategic Solutions Group for Penguin Computing. Kevin has over fifteen years of High-Performance Computing (HPC) experience in various areas, ranging from software development and application performance optimization to hardware and systems-level deployment and management. Kevin has ten years of experience in GPGPU and accelerator programming and heterogeneous computing solution design. Kevin also has expertise in computational fluid dynamics, computational science, numerical modeling and engineering simulation focused on HPC, AI, and heterogeneous computing implementations. Prior to joining Penguin Computing, Kevin serviced as an HPC consultant and performance engineer for a variety of organizations including Dell, Inc., High-Performance Technologies, Inc., the Naval Research Laboratory (NRL), and the Center for Computation and Technology (CCT) at Louisiana State University (LSU). His clients and customers have included, multiple fortune 500 companies, research universities, and government organizations. Kevin’s current focus is providing end-to-end technology solutions.
Speaker Bio: Steve Scargall is a Persistent Memory Software and Cloud Architect at Intel, where he supports the enabling and development effort to integrate persistent memory technology into software stacks, applications, and hardware architectures. He has written a popular book on “Programming Persistent Memory: A Comprehensive Guide for Developers”. Before joining Intel, he worked at Oracle and Sun Microsystems. He has over 19 years’ experience providing support and development of kernels, file systems, and performance analysis . He earned a BS in Computer Science and Cybernetics from the University of Reading (UK).
Speaker Bio: Hank Driskill is the Head of Computer Graphics for Feature Animation at Cinesite, an international company focused on creating award-winning visual effects and feature animation. He has been active in the visual effects and animation industries for over 25 years, working on such well-known films as Apollo 13, Fifth Element, Titanic, Bolt, Big Hero 6, and Moana. Before joining Cinesite, he was CTO at Blue Sky Studios, a division of Disney, and a Technical Supervisor at Walt Disney Animation Studios. He also has patents and publications in areas ranging from production pipelines and queue management to non-photorealistic rendering techniques and methodologies for artistic control of image creation. He earned his PhD in computer science from the University of Utah, the academic world leader in computer graphics education.
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Tuesday, November 10th
4:45-5:15 | | Session A-4: 3D XPoint in 2025, and How We Got There (New Memory Technologies Track) | | Organizer + Moderator: Milind Weling, Sr VP Programs and Operations, EMD Group | Panel Members:
| Panelist: Chris Petti, Technology Expert, Sunrise MemoryPanelist: Mario Laudato, Device Engineer, EMD GroupPanelist: Mark Webb, President, MKW Ventures | Session Description:
| 3D Xpoint has emerged as a flash competitor that has actual products, use cases, and support. Initial interest is in extremely high-performance SSDs, caches, and accelerators. Manufacturers expect to provide much improved devices in the near future with higher performance, lower latency, longer lifetimes, and lower prices. The ecosystem will expand to include more compatible processors, motherboards, buses, and software. Analysts expect markets for 3D XPoint to rise steadily.
| | About the Organizer/Moderator: | Milind Weling is Senior Vice President of Programs and Operations at EMD Group. He is responsible for EMD Group's high throughput experimentation technology and manages the technical execution of customer programs for the discovery of advanced materials and leading edge device optimization. Milind is a senior engineering and management professional with extensive experience in advanced memory and logic semiconductor technology development, DFM and design-process interactions, new product introduction, and foundry management. His previous senior management roles include DFM products engineering at Cadence Design Systems and high performance CMOS technology development at Sun Microsystems, Philips Semiconductors and VLSI Technology. Milind holds a B. Tech degree in Electrical Engineering from the Indian Institute of Technology, Bombay, and a MS degree in Electrical Engineering from the University of Hawaii. He holds 50+ patents and has co-authored over 70 technical papers, primarily focused on process technology, reliability and integration.
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Tuesday, November 10th
4:45-5:15 | | Session B-4: NVMe in Cloud Applications (NVMe Track) | | Organizer + Moderator: Mark Carlson, Principal Engineer, Industry Standards, Kioxia | Panel Members:
| Panelist: Lee Prewitt, Principal Program Manager, MicrosoftPanelist: John Kim, Director Storage Marketing, NVIDIAPanelist: Zaki Hassan, Director - Marketing & Business Development, Western DigitalPanelist: Wei Zhang, Software Engineer, Facebook | Session Description:
| Large installations such as Facebook, Mellanox, Western Digital, and Microsoft use NVMe technology to advance their cloud applications. They have a wide variety of application requirements and challenges, but all of them found good reasons to choose NVMe technology for their cloud storage.
| | About the Organizer/Moderator: | Mark Carlson is Principal Engineer Industry Standards at Toshiba Memory, where he is working to build up a foundation of standard interfaces needed to automate administrative tasks in data centers. He is co-chair of the SNIA Technical Council, co-chair of the SNIA Cloud Storage and Object Drive technical working groups, and one of the authors of the CDMI Cloud Storage standard. He has over 35 years of experience in networking and storage development including positions at Oracle, Sun Microsystems, and Fujitsu. He has also been active in the DMTF. He earned a BSEE from Washington State University and holds a patent in configuring system resources. He has spoken at many industry forums and events, including Flash Memory Summit.
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Tuesday, November 10th
4:45-5:15 | | Session C-4: How Data Centers Can Profit from New Memory Technologies (New Memory Technologies Track) | | Organizer + Moderator: Jim Handy, Director/Chief Analyst, Objective Analysis | Panel Members:
| Panelist: Simone Bertolazzi, Engineer Analyst, Yole DeveloppementPanelist: Jeongdong Choe, Senior Technical Fellow, TechInsights | Session Description:
| Is there life after flash? Or will flash memory keep improving and dominate all NVM technology into the next decade? The panelists will peer into their crystal balls, and provide perspective on the great non-volatile beyond. They will provide insight and analysis on technology trends, disruption, singularities, product roadmaps and completion dates, and other memory issues that may go beyond human predictive capabilities. Bring your opinions, comments or Ouija board, tarot cards, fortune cookies, astrological instruments, tea leaves, or magic lamps and join in the discussion!
| | About the Organizer/Moderator: | Jim Handy is President of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 14 years as an industry analyst with Dataquest and Semico Research. A frequent presenter at trade shows, Mr. Handy has also written hundreds of articles and is frequently interviewed and quoted in the electronics trade press and other media. Mr. Handy writes the Chip Talk blog for Forbes online and contributes to two Objective Analysis blogs: The SSD Guy and The Memory Guy. He is the author of “The Cache Memory Book” and a patent holder in cache memory design. He holds a BSEE from Georgia Tech and an MBA from the University of Phoenix.
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Tuesday, November 10th
4:45-5:15 | | Session D-4: Top Ten Things You Need to Know about Big Memory Management Today (Persistent Memory Track) | | Organizer: Frank Berry, VP Marketing, MemVergeModerator: Chuck Sobey, Chief Scientist, ChannelScience | Panel Members:
| Panelist: Steve Scargall, Persistent Memory Software Architect, IntelPanelist: Hank Driskill, Head of Computer Graphics, CinesitePanelist: Kevin Tubbs, Sr Vice President, Strategic Solutions, Penguin ComputingPanelist: Charles Fan, Co-founder & CEO, MemVergePanelist: Tim Stammers, Senior Analyst, 451 Research | Session Description:
| Big memory management will become an important topic for storage designers as persistent memory becomes a more common form of system storage. Implementations have already appeared, and some key issues have become apparent. In particular, the management software must resemble current storage management packages. It must also be scalable, capable of handling enormous amounts of memory, and low overhead, while providing major system utilities managers have come to expect in an enterprise-class form. It must allow for a variety of memory types to co-exist in overall systems. Use cases will surely lead to other requirements as they become more widespread.
| | About the Organizer/Moderator: | Frank Berry is VP Marketing for MemVerge, a developer of enterprise-class memory virtualization software. He leads the company’s product marketing and market development efforts for products that are making persistent memory, storage at memory speeds, into a standard element in storage systems. A 30-year veteran of the storage industry, Frank has held senior engineering, sales, and marketing positions including VP Worldwide Marketing for Quantum and VP Product Marketing at QLogic. Frank is a popular conference speaker and has written hundreds of analyst reports, blogs, and feature articles.
Chuck Sobey is an internationally-respected technology advisor, researcher, and lecturer, as well as the General Chairperson of the Flash Memory Summit. He is the founder of the R&D services firm ChannelScience, which develops new capabilities in data storage. Currently, he is advising on such major trends as STT-MRAM, ReRAM, memory manufacturing in China, computational storage, 5G, AI/ML acceleration, and standards for personal AI agents. He has also provided strategic storage technology advice to government agencies worldwide. He has presented at many conferences, including Flash Memory Summit, and has given courses on storage-related topics around the world. He earned electrical and computer engineering degrees from Carnegie Mellon University and the University of California at Santa Barbara.
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| Wednesday, November 11th |
Wednesday, November 11th
8:35-10:05 | | Session A-5: Accelerating Applications for a Competitive Edge (NVMe Track) | | Organizer: Brian Berg, President, Berg Software Design | Paper Presenters:
| Software-Enabled Flash for Hyperscale Data Centers
Rory Bolt, Principal Architect, Sr. Fellow Memory and Storage Strategy, KIOXIAAccelerating Flash for a Competitive Edge in the Cloud and Beyond
Luca Bert, DMTS - SSD Architecture, MicronMaking NVMe Drives Handle Everything from Archiving to QoS
Javier Gonzalez, Principal Software Engineer, SamsungHow Zoned Namespaces Improve SSD Lifetime, Throughput, and Latency
Matias Bjorling, Director of Emerging System Architectures, Western Digital | Session Description:
| Hyperscale data centers have been implementing new flash management techniques to achieve the stable, predictable latency needed for ever-changing cloud workloads. New SSDs employ a key addition to the NVMe standard: Zoned Namespaces (ZNS), which ease the management burden and provide benefits such as I/O predictability. The idea is to give the host more responsibility. An approach called software-enabled flash combines software flexibility with flash native semantics, thus enabling flash to operate at close to its native data rate. The result is to make QLC and even PLC flash into mainstream media by extending their lifetimes. Real life applications show promise for emerging databases often used in the cloud, and in other situations as well.
| | About the Organizer/Moderator: | Through his Berg Software Design consultancy, Brian provides hardware and software design and development services for storage and interface technologies in consumer electronics, including flash memory, NVMe and USB. Brian has been a developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 80 conferences as a speaker, session chair and conference chair. He has also worked extensively with intellectual property and patents, particularly in the storage arena. He is active as an IEEE officer and volunteer, including as past Chair of the Santa Clara Valley (SCV) Section, Director and past Chair of the Consultants’ Network of Silicon Valley (IEEE-CNSV), Region 6 IEEE Milestone Coordinator, Chair of the SCV Technical History Committee, and past Liaison for the Women in Engineering Affinity Group. Brian is an IEEE awards recipient, including the 2017 Outstanding Leadership and Service to the IEEE within Region 6, the 2017 IEEE-USA Professional Leadership Award for “outstanding service to the Consulting and Electrical Engineering profession,” and the 2012 Outstanding Leadership and Professional Service Award for Region 6.
Speaker Bio: Rory Bolt has founded, built teams, and delivered product at four storage startups. Rory holds 12 storage related patents, with several pending. He earned a BS in Computer Engineering from UCSD.
Speaker Bio: Matias is Director of Emerging System Architectures at Western Digital (WD), and is one of the industry's leading storage architects. His founding work on Open-Channel SSDs has been standardized in NVMe through Zoned Namespaces (ZNS), which is being adopted by a major portion of the public cloud market. Matias chairs the ZNS task group in the NVMe Workgroup and is a Linux kernel maintainer. He leads a team engineers across Denmark, India, and the US that drives emerging industry initiatives, researches storage architectures, and enables important software ecosystems such as the Linux ZNS and OCSSD software stack.
Speaker Bio: Javier González is a Principal Software Engineer at Samsung Electronics, where he founded and leads SSDR (Samsung Electronics Denmark Research). He is a contributor to the Linux kernel and other open-source projects. His expertise is in building new ecosystems for upcoming technologies, he co-authored the OCSSD specification, and he currently contributes to ZNS standardization in NVMe. He holds a PhD in Operating Systems from the IT University of Copenhagen, and is a regular speaker at top storage industry conferences.
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Wednesday, November 11th
8:35-10:05 | | Session B-5: Persistent Memory (PM) Offers Storage at Memory Speeds (Persistent Memory Track) | | Organizer: Jim Pappas, Director, Technology Initiatives, Intel | Paper Presenters:
| Enhance Your Data Architecture with the Persistent Memory Tier
Ginger Gilsdorf, Software Engineer, IntelAnnual Update on Persistent Memory (Part 2)
Chris Petersen, Hardware Systems Technologist, FacebookTechnical and Market Directions for Persistent Memory
Thomas Coughlin, President, Coughlin AssociatesAnnual Update on Persistent Memory (Part 1)
Dave Eggleston, Principal, Intuitive Cognition ConsultingSpeed Dating with PM Application Developers
Jia Shi, Sr Director of Development Exadata, OracleYao Yue,
Platform Engineer,
Twitter
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| Persistent memory is available today, and can provide an order-of-magnitude speed increase for many applications. New devices are available in both high-speed flash technologies and other nonvolatile memory types. Case histories show how persistent memory is changing appliances, infrastructure, and applications for a memory startup, a social networking company, and a cloud and enterprise software provider. New devices will maximize performance in next-generation applications, more support will be available, and higher interface speeds are on the horizon.
| | About the Organizer/Moderator: | Jim Pappas is the Director of Technology Initiatives for Intel’s Data Center Group. He is responsible for establishing broad industry ecosystems that comply with new technologies in Enterprise I/O, Energy Efficient Computing, and Solid State Storage. Jim has played a major role in the PCI Special Interest Group, InfiniBand Trade Association and Open Fabrics Alliance. Jim currently is Vice Chair of the SNIA Board of Directors and Co-Chair of the SNIA Solid State Storage Initiative. Jim has 30 years of experience in the computer industry, holds eight US patents and has spoken at major industry events. He earned a BSEE from the University of Massachusetts Amherst.
Speaker Bio: Ginger Gilsdorf is a software engineer at Intel, focused on optimizing database and analytics software. She has first-hand experience optimizing database software to run on systems utilizing Optane (TM) DC persistent memory. Ginger earned a BS in computer science from Arizona State University and is currently pursuing a Master's in Computer Science with a specialization in machine learning at Georgia Tech. She holds a U.S. patent in memory and storage technologies.
Speaker Bio: Tom Coughlin, President, Coughlin Associates is a digital storage analyst and business and technology consultant. He has over 39 years in the data storage industry with engineering and management positions at several companies. Coughlin Associates consults, publishes books and market and technology reports (including The Media and Entertainment Storage Report and The Emerging Memory Report), and puts on digital storage-oriented events. He is a regular storage and memory contributor for forbes.com and M&E organization websites. He is an IEEE Fellow, Past-President of IEEE-USA and is active with SNIA and SMPTE. For more information on Tom Coughlin and his publications and activities go to www.tomcoughlin.com.
Speaker Bio: Chris Petersen is a Hardware Systems Technologist leading flash and non-volatile memory solutions at Facebook. Chris has been designing and building servers, storage, and datacenter solutions for over 14 years. He is a board member of the NVM Express Standards Organization. He has spoken on NVMe at many conferences, including the Open Compute Summit and the Non-Volatile Memory Workshop. He has earned six patents and has held engineering positions at Dell and HP. He earned MS and BS degrees in electrical and computer engineering from Cornell.
Coming soon..
Speaker Bio: Dave Eggleston is the owner and Principal of Intuitive Cognition Consulting, and he provides strategy and business development services to leading NVM and Storage clients. Dave’s extensive background in Flash, MRAM, RRAM, and Storage is built on 30+ years of industry experience serving as VP of Embedded Memory at GLOBALFOUNDRIES, CEO of RRAM pioneer start-up Unity Semiconductor (acquired by Rambus), Director of Flash Systems Engineering at Micron, NVM Product Engineering manager at SanDisk, and NVM Engineer at AMD. Dave is frequently invited as a speaker at international conferences as an expert on emerging NVM technologies and their applications. He holds a BSEE degree from Duke University, a MSEE degree from Santa Clara University, and 25+ NVM related granted patents.
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Wednesday, November 11th
8:35-10:05 | | Session C-5: IDC Enterprise/Cloud Storage - Part 1 (Market Research Track) | | Paper Presenters:
| Introduction to Enterprise/Cloud Storage
Eric Burgener, Research VP Infrastructure Systems and Platforms, IDCFlash in the Era of Digital Infrastructure: What CIOs Need to Know
Ashish Nadkarni, Group VP, IDCCloud Workloads Driving Flash Adoption
Kuba Stolarski, Research Director, IDCCloud Services Surging into Production Use Cases
Deepak Mohan, Research Director, IDC | Session Description:
| Flash memory is revolutionizing cloud and enterprise storage. It is contributing toward the digital transformation that involves the management of an increasingly diverse application and data portfolio extending from edge to core organizations must scale their IT environments while supporting a digital infrastructure that delivers strategic marketing advantage. New technologies such as flash, new paradigms, and new operational models are all needed to meet digital business challenges. Meanwhile, cloud services are moving into production applications and the resulting cloud workloads require flash memory to provide the required throughput, latency, and ROI.
| | About the Organizer/Moderator: | Coming soon..
Coming soon..
Speaker Bio: Ashish Nadkarni is Group VP in IDC's Worldwide Infrastructure Practice. He leads a team of analysts who deliver research on computing, storage, and data management infrastructure platforms and technologies. Ashish’s team takes a holistic, forwarding-looking and long-term view on infrastructure-related issues in the datacenter, in the cloud, and at the edge. He focuses on heterogeneous, accelerated, fog, edge and quantum computing architectures, silicon, memory and data persistence technologies, composable and disaggregated systems, rackscale design, software-defined infrastructure, and cloud computing. Before joining IDC, Ashish was Practice Lead at consulting firm GlassHouse Technologies and worked at Bose, Computer Sciences, and EMC. He earned an MBA in entrepreneurship from Babson College (MA) and an MS in physics from the University of Pune (India). He is a frequent speaker, presenter, and panel moderator at industry conferences and a blogger and guest analyst.
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Wednesday, November 11th
8:35-10:05 | | Session D-5: Storage Processors Accelerate Data Workloads (SSDs Track) | | Organizer: Tony Afshary, Sr. Dir of Product Marketing, Pliops | Paper Presenters:
| Storage Processors Accelerate Data Workloads
Mark Mokryn, VP Product Architecture, PliopsEdward Bortnikov,
VP Technology,
Pliops
Using Computational Storage to Perform Edge Analytics
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| Storage processors offload legacy software to high-performance hardware. Legacy storage stacks waste flash capacity and performance, forcing users to deploy expensive, overprovisioned SSDs. For example, high write amplification limits low-cost technologies such as QLC and PLC to low performance applications. Storage processors add value for many data-intensive applications, including basic block storage benchmarks as well as database applications. An important point is that they work with industry-standard SSDs.
| | About the Organizer/Moderator: | Tony Afshary is Sr Director Product and Technical Marketing at Pliops, a startup focused on storage processors. He is in charge of outbound marketing and market development for the company’s new products. A 25-year veteran of the technology industry, he was previously Director Product Management/Marketing/Solutions at Seagate Technology where he was responsible for product management and marketing, platform software planning, and ecosystem solution management. He also has held management positions at LSI and Intel. He earned an MBA and a BSEE from Arizona State University. He has published technical articles and holds a patent.
Speaker Bio: Mark Mokryn is VP Product at Pliops, a developer of storage processors. He is responsible for the company’s product strategy, product definition, new product ideas, roadmap creation, and product management. He also presents at technical conferences and writes technical white papers. He has over 20 years experience in the storage industry, including positions or consulting work at Lightbits Labs, EMC, Broadcom, and Marvell. He has extensive experience with ARM SoCs and servers, storage infrastructures, and advanced storage solutions for Hadoop and MongoDB. He earned MSEE and MBA degrees from the Technion (Israel Institute of Technology) and a BSEE from the University of Pennsylvania.
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Wednesday, November 11th
10:45-11:15 | | Session A-6: Which SSD Is Best for Your Application? (SSDs Track) | | Organizer + Moderator: Brian Berg, President, Berg Software Design | Panel Members:
| Panelist: Matias Bjorling, Director of Emerging System Architectures, Western DigitalPanelist: Moshe Twitto, Founder/CTO, PliopsPanelist: Khurram Malik, Senior Technical Product Marketing Manager, Marvell Semiconductor | Session Description:
| NVMe SSDs are now mainstream in most datacenter applications. But how about applications that require higher performance, lower latency, more flexibility, easier management, or more scalability? For them, a variety of choices now exist. There are Ethernet SSDs, NVMe-oF SSDs, Optane SSDs, MRAM SSDs, zoned namespace (ZNS) SSDs, key-value SSDs, computational storage SSDs, and other variations. How does the storage designer determine when his or her application requires something other than the standard device and which one would do the job best. Obvious use cases have emerged for some variations, while still others are currently a solution waiting for a really good problem!
| | About the Organizer/Moderator: | Through his Berg Software Design consultancy, Brian provides hardware and software design and development services for storage and interface technologies in consumer electronics, including flash memory, NVMe and USB. Brian has been a developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 80 conferences as a speaker, session chair and conference chair. He has also worked extensively with intellectual property and patents, particularly in the storage arena. He is active as an IEEE officer and volunteer, including as past Chair of the Santa Clara Valley (SCV) Section, Director and past Chair of the Consultants’ Network of Silicon Valley (IEEE-CNSV), Region 6 IEEE Milestone Coordinator, Chair of the SCV Technical History Committee, and past Liaison for the Women in Engineering Affinity Group. Brian is an IEEE awards recipient, including the 2017 Outstanding Leadership and Service to the IEEE within Region 6, the 2017 IEEE-USA Professional Leadership Award for “outstanding service to the Consulting and Electrical Engineering profession,” and the 2012 Outstanding Leadership and Professional Service Award for Region 6.
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Wednesday, November 11th
10:45-11:15 | | Session B-6: How Can We Solve the Problems Holding Up Persistent Memory Adoption (Persistent Memory Track) | | Moderator: Dave Eggleston, Principal Researcher, LenovoOrganizer: Jonathan Hinkle, Principal Researcher, Lenovo | Panel Members:
| Panelist: Ginger Gilsdorf, Software Engineer, IntelPanelist: Chris Petersen, Hardware Systems Technologist, FacebookPanelist: Jia Shi, Sr Director of Development Exadata, OraclePanelist: Chris Petersen, Hardware Systems Technologist, FacebookPanelist: Yao Yue, Platform Engineer, Twitter | Session Description:
| Many reasons have stopped persistent memory from gaining wider usage. Key ones include high cost, lack of high-performance processors and buses, limited system software support, and dependence on relatively expensive non-flash technologies. Breakthroughs are beginning to appear in all these areas, and systems using persistent memory are becoming far more common.
| | About the Organizer/Moderator: | Jonathan Hinkle is Executive Director and Distinguished Researcher of System Architecture at Lenovo, where he creates and helps foster adoption of new data center systems architectures and technologies. Jonathan is an industry leading technical expert in memory, storage devices, and data center systems architecture with over 20 years of experience. In the JEDEC standards organization, Jonathan serves on the Board of Directors, is Vice-Chair of Marketing and Chairs the Hybrid DIMM Task Group standardizing NVDIMMs. He also invented and drove first development of the EDSFF 1U Short (E1.S) NVMe drive, VLP DIMM and the NVDIMM Persistent Memory. He has over 30 patents granted or pending and earned BS and MS degrees in Computer Engineering from North Carolina State University.
Jonathan Hinkle is Executive Director and Distinguished Researcher of System Architecture at Lenovo, where he creates and helps foster adoption of new data center systems architectures and technologies. Jonathan is an industry leading technical expert in memory, storage devices, and data center systems architecture with over 20 years of experience. In the JEDEC standards organization, Jonathan serves on the Board of Directors, is Vice-Chair of Marketing and Chairs the Hybrid DIMM Task Group standardizing NVDIMMs. He also invented and drove first development of the EDSFF 1U Short (E1.S) NVMe drive, VLP DIMM and the NVDIMM Persistent Memory. He has over 30 patents granted or pending and earned BS and MS degrees in Computer Engineering from North Carolina State University.
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Wednesday, November 11th
10:45-11:15 | | Session C-6: IDC Cloud Storage - Part 2 (Market Research Track) | | Organizer: Eric Burgener, Research VP Infrastructure Systems and Platforms, IDC | Paper Presenters:
| Evolution of SSD Storage in Public Cloud
Andrew Smith, Manager, IDC | Session Description:
| SSD storage volumes have been a common feature in public clouds for several years. Many service options are now widely available. New developments and issues include hybrid SSD storage options and the tradeoffs to consider when selecting among consumption models.
| | About the Organizer/Moderator: | Eric Burgener is Research VP in IDCs Enterprise Infrastructure Practice, where he covers storage systems, software, and solutions. He has focused particularly on flash-optimized arrays, persistent memory, and software-defined storage. Widely regarded as a leading storage industry analyst, he contributes to quarterly trackers, end-user research, advisory services, and consulting programs. He is a frequent speaker, presenter, and moderator at industry forums and events including IDC Directions, The Cube, and Flash Memory Summit. He is often quoted in the technical and business press, including Fortune, Wall Street Journal, EE Times, and TechTarget, on enterprise flash, NVMe, and software-defined storage. He has also had an extensive career in industry with both startups and established companies, and was an Executive-In-Residence at Mayfield, a top venture capital firm. He was VP Product Management at Virsto Software (a VMware acquisition), and has held executive positions in product management, product marketing, and business development at Veritas Software, Dell, Sun Microsystems, Topio, and Mendocino Software. He has over 25 years experience working on enterprise storage solutions, and is a frequent blogger on infrastructure and data management. He earned an MBA from the University of California at Berkeley and a BA from Bowdoin College (Maine).
Coming soon..
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Wednesday, November 11th
10:45-11:15 | | Session D-6: Optimizing NVMe-oF Storage with EBOFs & Open Source Software (NVMe Track) | | Paper Presenters:
| Optimizing NVMe-oF Storage with EBOFs & Open Source Software
Sujit Somandepalli, Principal Storage Solutions Engineer, Micron | Session Description:
| Data-driven applications such as databases, analytics, and AI/ML run much faster on multi-server systems when the available flash storage is networked to maximize usage. However, an obvious problem is how to network standard NVMe drives at reasonable cost while achieving high performance levels. One emerging solution involves creating an NVMe-oF Ethernet bunch of flash (EBOF), combined with the open-source Heterogenous-memory Storage Engine (HSE) software. Trial runs show good performance with multiple workloads.
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Wednesday, November 11th
2:15-3:45 | | Session A-7: New High-Speed Interfaces for Persistent Memory and Coprocessors (Controllers Track) | | Organizer: Glenn Ward, Chief of Staff Cloud Server Infrastructure, Microsoft | Paper Presenters:
| The New Face of High-Speed Interfaces
Kurt Lender, CXL Consortium MWG Co-Chair, CXL ConsortiumSiamak Tavallaei,
CXL™ Consortium Technical Task Force Co-Chair & Principal Architect MS Azure,
Microsoft
CXL: A Basic Tutorial
Hugh Curley, Consultant, KnowledgeTekGen-Z: An Ultra High-Speed Interface for System-to-System Communication
Kurtis Bowman, President, Gen Z Consortium | Session Description:
| CXL and Gen-Z provide high-speed interfaces for connections inside systems and system-to-system, respectively. CXL handles persistent memory, coprocessors, and accelerators. Its advantages include single-link basis, PCIe compatibility, and support from major manufacturers. Gen-Z provides high-speed, low-latency access via direct-attached, switched, or fabric topologies. It utilizes memory-semantic communications to move data with minimal overhead. It delivers maximum performance in a modular architecture and offers built-in, component-level security.
| | About the Organizer/Moderator: | Glenn Ward is Sr Director Technology Development at Microsoft Azure, where he focuses on cloud server infrastructure. His team works on 2-year technology planning for Azure Data centers and developing disruptive, high-ROI / high-value emerging technologies. His immediate focus areas are Confidential Compute / hardware security, and OS/Hypervisor modifications to address new scenarios leveraging cache coherency. He is the CXL Consortium’s Marketing Work Group Co-chair and has also been a speaker at OCP Global Summit. A 14-year Microsoft veteran, he holds a master’s degree in business from Northwestern University and a BSE in aerospace engineering from Princeton University.
Speaker Bio: Kurtis Bowman is Director of Technology and Architecture in Dell’s Server CTO Office, where he focuses on identifying pertinent new technologies and integrating them into Dell enterprise products. Kurtis has over 25 years of experience in the architecture, development, and business justification of server, storage, commercial, and consumer computing products. Before joining Dell, he held technical leadership positions at Panasas, a high-performance storage company, and Compaq. He earned a BSEE from New Mexico State University.
Speaker Bio: Storage industry veterans from around the world seek out Hugh Curley when they need to launch technical teams on new data storage interfaces. Since 1997, Hugh has presented, created, and updated KnowledgeTekʼs popular interface training seminars, including Fibre Channel, USB, SAS, SATA, SCSI, ATA, PCI Express (PCIe), and NVMe. Whether the team is focused on design, testing, compliance, implementation, or interoperability, Hugh has the training experience and know-how to quickly deliver useful insight that makes a difference for interface professionals back on the job. Hugh's classroom attendees consistently rate his presentations at the highest level, with comments such as "very thoroughly and clearly presented!", "He answered all of my questions", and "Great training materials." Hugh began his training work with PCs and peripherals and moved through PCI, PCI-X, PCIe, and NVMe. He has also written the definitive books and reference manuals on the SAS interface (“SAS:Beyond the Basics”) and NVMe (“NVMe: Beyond the Basics”). Hugh is continually involved with the T10 standards committee through KnowledgeTek and is a member of NVM Express. KnowledgeTek clients that Hugh currently trains include Broadcom, Microsemi, Micron, Seagate, EMC (Dell), Western Digital, NetApp, Samsung, and Intel.
Speaker Bio: Kurt Lender is a Sr Manager at Intel, where he works on the deployment of PCIe based products. He is co-chair of the PCI-SIG Marketing Workgroup and a member of the CXL Marketing Workgroup. He has extensive experience in developing data center and communications board and system solutions. Before joining Intel, he worked at Sequent Computer Systems and RadiSys. He earned MSEE and BSEE degrees from Cornell.
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Wednesday, November 11th
2:15-3:45 | | Session B-7: Ethernet-Attached SSDs Lead to Higher-Performing Storage (SSDs Track) | | Organizer: Rob Davis, VP Storage Technology, NVIDIA | Paper Presenters:
| Benefits of Native NVMe-oF SSDs
Matt Hallberg, Senior Product Marketing Manager, KIOXIAEvolution of Ethernet attached NVMe-oF Devices and Platforms
Ihab Hamadi, Fellow/Sr Director, Western DigitalNVMe at Scale: A Radical New Approach to Improve Performance and Utilization
Shahar Noy, Sr Director Product Marketing, Marvell | Session Description:
| Ethernet-attached SSDs offer a simple way to increase storage performance and reduce cost. They are an upgrade to current designs based on PCIe switches, Ethernet NICs, and compute modules used to do protocol conversions such as NVMe-oF on Ethernet to NVMe on PCIe. The new designs replace PCIe switches with cheaper Ethernet switches, and make the compute modules (a common limiting factor in performance and scalability) unnecessary. JBOFs using Ethernet-attached SSDs have been constructed, and the resulting systems show excellent throughput. The same method could be used to provide a simple, inexpensive interface for persistent memory as well.
| | About the Organizer/Moderator: | Rob Davis is Vice President of Storage Technology at NVIDIA where he focuses on ways to apply their high-speed interfaces (such as 40G and 100G) to storage systems. Over the last two years he has moved NVIDIA into a leadership position in NVMe over Fabrics. As a technology leader and visionary for over 35 years, he has been a key figure in the development of an entire generation of storage networking products. Davis was previously VP/CTO at QLogic, where he drove development and marketing of Fibre Channel, Ethernet, and InfiniBand technology into new markets such as blade servers. Before joining QLogic, Davis worked at Ancor Communications, where he drove development and marketing of Fibre Channel and InfiniBand products. Davis’ areas of expertise include virtualization, Fibre Channel, InfiniBand, RoCE (remote DMA over converged Ethernet), and NVMe.
Speaker Bio: Ihab Hamadi is a Fellow at Western Digital, where he focuses on storage systems architecture for devices and platforms. He has over two decades of solid track record of building leading edge cloud computing, data storage, networking, and virtualization technology and solutions. Before joining Western Digital, Ihab was Distinguished Technologist at HPE Aruba, leading development teams that contributed to OpenSwitch project and created ArubaOS-CX network operating systems, a modern OS for the mobile and IoT era, built from the ground-up to support Intent Based Networking. Ihab has also held a wide range of technology leadership positions with Broadcom, Emulex, and other companies. He earned a MS degree in computer engineering from the University of Denver.
Speaker Bio: Matt Hallberg is Sr Product Marketing Manager at KIOXIA America, where he currently focuses on PCIe Gen 4 and Ethernet-attached SSDs. He has over 15 years experience in the storage industry, including management positions at LSI, SerialTek, and LeCroy. He earned a BS in mathematics and computer science from Santa Clara University.
Speaker Bio: Shahar Noy is Senior Director of Product Marketing for Data Center Storage Solutions at Marvell. He and his team provide definition, planning, development and marketing of the company's cutting-edge products and solutions targeted at performance and efficiency for both cloud and enterprise applications. Shahar is also involved in continuing the build-out of the ecosystem of emerging technologies and technology partners. He joined Marvell in 2017, and has over 15 years of industry experience including as Senior Director of Strategic Marketing & Business Development at Micron Technology, and responsibility for consumer, mobile, enterprise and industrial segments at SanDisk incluiding the first mass volume TLC NAND designs. Shahar received his Bachelors in EE from Technion - Israel Institute of Technology, and his MBA from USC's Marshall School of Business.
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Wednesday, November 11th
2:15-3:45 | | Session C-7: IDC Enterprise Solid State Storage - Strategies and Futures (Market Research Track) | | Paper Presenters:
| The Role of Flash in Enterprise Data Protection
Phil Goodwin, Research Director, IDCSolid-State Storage Developments
Jeff Janukowicz, Research VP - Solid State Drives and Enabling Technologies, IDCStorage Vendor Innovations with Emerging Solid-State Technology
Eric Burgener, Research VP Infrastructure Systems and Platforms, IDC | Session Description:
| SSDs have helped transform the enterprise through their use in servers, storage tiers, and all-flash arrays. The technology continues to advance rapidly with the introduction of NVMe, Persistent Memory (PM), Storage Class Memory (SCM), QLC media, and computational storage. Such advances will surely impact enterprise storage systems and the cloud. Recently, emerging solid-state memory technologies have become available as system options. They are helping enable the digital transformation now underway in most enterprises. For example, end users will encounter new issues as they transition to NVMe-based technologies. Meanwhile, recovery requirements have become more stringent, and more data protection platforms and processes are leveraging flash media. End users are employing flash to meet new and changing data protection requirements.
| | About the Organizer/Moderator: | Coming soon..
Coming soon..
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Wednesday, November 11th
2:15-3:45 | | Session D-7: New Ways to Improve SSD Management and Performance (SSDs Track) | | Paper Presenters:
| Optimizing SSD Performance with AI and Real-World Workloads
Eden Kim, CEO, Calypso SystemsOptimizing NVMe Drives for Your Applications
Andy Walls, Fellow/CTO/Chief Architect, Flash Storage, IBMMonitoring the Health of NVMe SSDs
Jonmichael Hands, Product Marketing Manager, Intel | Session Description:
| As NVMe becomes more entrenched in data centers, new methods have emerged for improving its management and performance. Approaches such as I/O determinism allow system software to vary underlying placement algorithms to suit particular approaches. There are also new ways to monitor the health of SSDs and to optimize their performance using AI methods..
| | About the Organizer/Moderator: | Speaker Bio: Andy Walls is Chief Architect and CTO for IBM's Flash Systems Division, and is widely recognized as an expert in storage and flash memory. He is an IBM Fellow, IBM's most prestigious honor. A 35-year storage industry veteran, Andy is a pioneer in enabling flash memory in the enterprise, including enabling TLC and QLC flash in the enterprise. He has developed an infrastructure for servers and storage which achieves the highest performance while still providing the endurance and availability that the enterprise and data center require. He was responsible for the Texas Memory Systems acquisition, and has since defined the architecture for all FlashSystem products including the very popular FlashSystem 840 and 900. He is currently defining next-generation products that can be used in traditional SAN environments and clouds, and also by emerging workloads. Andy has designed ASICs, PCBs, firmware stacks, and systems. Known as an innovator, he has filed over 100 patents. Andy earned a BSEE from UC Santa Barbara.
Speaker Bio: Eden Kim is CEO of Calypso Systems, Inc., through which he evangelizes Real World Workload capture, analysis and test. His company publishes industry white papers, and presents at international trade and association shows.Eden is also chair of the SNIA Solid State Storage Technical Working Group which has published industry standard performance test specifications for synthetic and real world workloads for SSDs and Data Center storage.
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Wednesday, November 11th
4:55-5:25 | | Session A-8: What Do Users Need to Know about the New High-Speed Interfaces (Controllers Track) | | Organizer + Moderator: Kurtis Bowman, President, Gen Z Consortium | Panel Members:
| Panelist: Matt Burns, Technical Marketing Manager, SamtecPanelist: Larrie Carr, Sr Technical Director, MicrochipPanelist: Hiren Patel, CEO, IntellipropPanelist: Scott Knowlton, Director Strategy/Solutions, Synopsys | Session Description:
| CXL and Gen-Z are new interfaces that allow for the ultra-high-speed connection of accelerators, coprocessors, memories, and other devices. They thus support persistent memory, coprocessors, GPUs and AI chips, and FPGAs and other programmable devices. CXL is intended for connections within a system, whereas Gen-Z serves system-to-system connections. Both offer high performance, flexibility, and security. They meet the needs of such applications as real-time analytics, AI/ML, AR/VR, and high-performance computing.
| | About the Organizer/Moderator: | Kurtis Bowman is the Director of Technology and Architecture in Dell's Server CTO Office. He focuses on identifying pertinent new technologies and integrating them into Dell enterprise products. His current areas of interest include converged and hyperconverged systems, heterogeneous compute elements for HPC & machine learning, and data analytics. He has built teams and managed firmware and hardware development through entire lifecycles in both startups and mature companies. Kurtis has over 25 years’ experience in the architecture, development, and business justification of server, storage, commercial, and consumer computing products. Before joining Dell, he held technical leadership positions at Panasas, a high-performance storage company, and Compaq. He earned a BSEE from New Mexico State University. He holds multiple patents, has written articles in the technical and trade press, and is the President of the Gen-Z Consortium.
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Wednesday, November 11th
4:55-5:25 | | Session B-8: Top Ten Things You Need to Know about Ethernet-Attached SSDs Today (SSDs Track) | | Organizer + Moderator: Rob Davis, VP Storage Technology, NVIDIA | Panel Members:
| Panelist: Zachi Binshtock, Principal Networking Architect, NVIDIAPanelist: Matt Hallberg, Senior Product Marketing Manager, KIOXIAPanelist: Ihab Hamadi, Fellow/Sr Director, Western Digital | Session Description:
| Ethernet-attached SSDs offer a simple way to increase storage performance and reduce cost. They are an upgrade to current designs based on PCIe switches, Ethernet NICs, and compute modules used to do protocol conversions such as NVMe-oF on Ethernet to NVMe on PCIe. The new designs replace PCIe switches with cheaper Ethernet switches, and make the compute modules (a common limiting factor in performance and scalability) unnecessary. JBOFs using Ethernet-attached SSDs have been constructed, and the resulting systems show excellent throughput. The same method could be used to provide a simple, inexpensive interface for persistent memory as well.
| | About the Organizer/Moderator: | Rob Davis is Vice President of Storage Technology at NVIDIA where he focuses on ways to apply their high-speed interfaces (such as 40G and 100G) to storage systems. Over the last two years he has moved NVIDIA into a leadership position in NVMe over Fabrics. As a technology leader and visionary for over 35 years, he has been a key figure in the development of an entire generation of storage networking products. Davis was previously VP/CTO at QLogic, where he drove development and marketing of Fibre Channel, Ethernet, and InfiniBand technology into new markets such as blade servers. Before joining QLogic, Davis worked at Ancor Communications, where he drove development and marketing of Fibre Channel and InfiniBand products. Davis’ areas of expertise include virtualization, Fibre Channel, InfiniBand, RoCE (remote DMA over converged Ethernet), and NVMe.
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Wednesday, November 11th
4:55 pm-5:25 pm | | Session C-8: IDC Real World Applications and Solutions for Persistent Memory (Persistent Memory Track) | | Moderator: Ashish Nadkarni, Group VP, IDC | Panel Members:
| Panelist: Ernst Goldman, SR VP IT, CitigroupPanelist: Eric Karpman, Industry Expert, Strategy Tech EnterprisesPanelist: Tony He, VP IT, Deutsche Bank | Session Description:
| Persistent memory (storage at memory speeds) seems like an obvious gain for most applications. However, progress in the area has been quite slow because of the lack of standards, suitable interfaces, and systems software. Customers have bought into the latest entries from companies such as Intel in search of needed performance boosts at reasonable cost. New hardware and software should lead to even further market penetration in a variety of applications, including AI/ML, real-time analysis, high-performance computing, virtual and augmented reality, IoT, and cybersecurity.
| | About the Organizer/Moderator: | Ashish Nadkarni is Group VP in IDC's Worldwide Infrastructure Practice. He leads a team of analysts who deliver research on computing, storage, and data management infrastructure platforms and technologies. Ashish’s team takes a holistic, forwarding-looking and long-term view on infrastructure-related issues in the datacenter, in the cloud, and at the edge. He focuses on heterogeneous, accelerated, fog, edge and quantum computing architectures, silicon, memory and data persistence technologies, composable and disaggregated systems, rackscale design, software-defined infrastructure, and cloud computing. Before joining IDC, Ashish was Practice Lead at consulting firm GlassHouse Technologies and worked at Bose, Computer Sciences, and EMC. He earned an MBA in entrepreneurship from Babson College (MA) and an MS in physics from the University of Pune (India). He is a frequent speaker, presenter, and panel moderator at industry conferences and a blogger and guest analyst.
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Wednesday, November 11th
4:55-5:25 | | Session D-8: Using the New EDSFF (E3) SSDs Effectively (SSDs Track) | | Organizer + Moderator: Cameron Brett, Director SSD Product Marketing, Kioxia | Panel Members:
| Panelist: John Geldman, Director, SSD Industry Standards, KioxiaPanelist: Paul Kaler, Advanced Storage Technologist, HPEPanelist: Bill Lynn, Distinguished Engineer, Dell | Session Description:
| The new EDSFF form factors (such as E3.S) allow higher system density and more effective forms for high-performance racks. They also provide a common connector for GPUs and advanced network interface cards. Builders of servers, all-flash arrays (AFAs), and storage appliances can use them to develop systems with unparalleled flexibility, allowing a single configuration to serve a variety of applications such as databases, AI, augmented and virtual reality, video and image processing, IoT, and cybersecurity. They can also handle PCIe 5.0, CXL, 100GbE, and other emerging interfaces. They offer higher power budgets and better signal integrity than the 2.5 form factors built to fit a widely used hard drive size. New development vehicles are also available to help designers implement their systems rapidly.
| | About the Organizer/Moderator: | Cameron Brett is the Director of Enterprise SSD Marketing at Kioxia, where he manages a team of product line managers to drive product strategy and revenue growth. Cameron has over 18 years of product marketing and management experience in storage technology and has previously held managerial positions at QLogic, PMC-Sierra, Broadcom and Adaptec. Throughout his career in high-tech product marketing, he has focused on storage for enterprise and small/medium business servers and worked to bring new generations of storage technology to market. His area of expertise includes Flash/SSD storage, virtualization, convergence and cloud technologies.
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Thursday, November 12th
8:35-10:05 | | Session A-9: Computational Storage Increases System Throughput and Scalability (Computational Storage Track) | | Organizer: JB Baker, Senior Director of Product Management, ScaleFlux | Paper Presenters:
| Using Computational Storage to Handle Big Data
Andy Walls, Fellow/CTO/Chief Architect, Flash Storage, IBMFlexible Computational Storage Solutions
Neil Werdmuller, Storage Solutions Lead, ArmJason Molgaard,
Principal Storage Solutions Architect,
Arm
Real-World Deployments
Stephen Bates, CTO, EideticomAnnual Update on Computational Storage
Chuck Sobey, Chief Scientist, ChannelScience | Session Description:
| Computational storage is a new way to approach large-scale problems by shifting some compute power to the storage. Some data processing can then be performed close to where the data resides, avoiding time-consuming transfers of large data sets and reducing the burden on central computing facilities. Use cases include database, big data, AI/ML, and edge applications. The framework for computational storage is driven by SNIA and the NVM Express standards groups. The pressure of ever-increasing amounts of data and the need for applications scalability should lead to a big future for computational storage.
| | About the Organizer/Moderator: | J.B. Baker is Sr Director Product Management at ScaleFlux, where he handles marketing, product development, strategic planning, customer relationship management, and P&L management. Before joining ScaleFlux, he held product management positions at Seagate, LSI Logic, and Intel, where he shepherded many highly successful products from conception through multimillion dollar sales cycles. He earned an MBA from Cornell University and a BA from Harvard University. He has spoken at previous Flash Memory Summits.
Speaker Bio: Stephen Bates is CTO at Eideticom, a developer of leading edge storage, compute, and applications for programmable platforms in the cloud or at the network edge. He focuses on applying emerging technologies such as NVMe, RDMA, new non-volatile memories, and advanced programmable logic to create complex storage and communications systems. He has combined several such technologies to implement computational storage that offers performance well above today’s production systems. He is also an active contributor to the Linux kernel. Before joining Eideticom, he worked in the CTO office at PMC-Sierra and was a professor of computer engineering at the University of Alberta. He holds a PhD in signal processing from the University of Edinburgh, Scotland. He has given presentations at Storage Developer Conference and at past Flash Memory Summits.
Speaker Bio: Chuck Sobey is an internationally-respected technology advisor, researcher, and lecturer, as well as the General Chairperson of the Flash Memory Summit. He is the founder of the R&D services firm ChannelScience, which develops new capabilities in data storage. Currently, he is advising on such major trends as STT-MRAM, ReRAM, memory manufacturing in China, computational storage, 5G, AI/ML acceleration, and standards for personal AI agents. He has also provided strategic storage technology advice to government agencies worldwide. He has presented at many conferences, including Flash Memory Summit, and has given courses on storage-related topics around the world. He earned electrical and computer engineering degrees from Carnegie Mellon University and the University of California at Santa Barbara.
Speaker Bio: Andy Walls is Chief Architect and CTO for IBM's Flash Systems Division, and is widely recognized as an expert in storage and flash memory. He is an IBM Fellow, IBM's most prestigious honor. A 35-year storage industry veteran, Andy is a pioneer in enabling flash memory in the enterprise, including enabling TLC and QLC flash in the enterprise. He has developed an infrastructure for servers and storage which achieves the highest performance while still providing the endurance and availability that the enterprise and data center require. He was responsible for the Texas Memory Systems acquisition, and has since defined the architecture for all FlashSystem products including the very popular FlashSystem 840 and 900. He is currently defining next-generation products that can be used in traditional SAN environments and clouds, and also by emerging workloads. Andy has designed ASICs, PCBs, firmware stacks, and systems. Known as an innovator, he has filed over 100 patents. Andy earned a BSEE from UC Santa Barbara.
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Thursday, November 12th
8:35-10:05 | | Session B-9: Latest Trends in Storage for AI/ML (AI/ML Track) | | Organizer: Sanhita Sarkar, Global Director, Analytics Software Development, Western Digital | Paper Presenters:
| Architecting Storage for AI/ML
Steve McDowell, Sr Analyst, Moor Insights and StrategyPerformance at Scale for Model Training
Shailesh Manjrekar, Head of AI, WekaIOBest Storage Strategies for AI and ML
Dave Eggleston, Principal, Intuitive Cognition Consulting | Session Description:
| AI/ML applications have different requirements for different stages. Model training requires access to many small files containing training data, and depends on heavy computational capabilities to generate new models. Inference delivery requires low-latency access to the trained models with minimal response times. Combining the two is difficult, especially when AI systems must operate at scale for many concurrent users and applications.
| | About the Organizer/Moderator: | Sanhita Sarkar is a Global Director Analytics at Western Digital, where she focuses on software design and development of analytical features and solutions spanning edge, data center, data lake, and cloud. She has expertise in key vertical markets such as the Industrial Internet of Things (IIoT), Defense and intelligence, Financial Services, Genomics, and Healthcare. Sanhita previously worked at Teradata, SGI, Oracle, and several startups. She was responsible for overseeing design, development, and delivery of optimized software and solutions involving large memory, scale-up, and scale-out systems. Sanhita has authored four patents, published several papers, and spoken at several conferences. She received her Ph.D in Electrical Engineering and Computer Science from the University of Minnesota, Minneapolis.
Speaker Bio: Dave Eggleston is the owner and Principal of Intuitive Cognition Consulting, and he provides strategy and business development services to leading NVM and Storage clients. Dave’s extensive background in Flash, MRAM, RRAM, and Storage is built on 30+ years of industry experience serving as VP of Embedded Memory at GLOBALFOUNDRIES, CEO of RRAM pioneer start-up Unity Semiconductor (acquired by Rambus), Director of Flash Systems Engineering at Micron, NVM Product Engineering manager at SanDisk, and NVM Engineer at AMD. Dave is frequently invited as a speaker at international conferences as an expert on emerging NVM technologies and their applications. He holds a BSEE degree from Duke University, a MSEE degree from Santa Clara University, and 25+ NVM related granted patents.
Speaker Bio: Shailesh Manjrekar is responsible for WekaIO's AI strategy and technical alliances, aligning Weka's product roadmap and validating the software on key platforms in our target markets and use cases, such as Artificial Intelligence (AI) and Machine Learning (ML), genomics, finance, and high-performance computing (HPC). Before joining Weka, Shailesh was head of AI at SwiftStack, where he was responsible for product, solutions, and corporate development, before NVIDIA acquisition. Prior to SwiftStack, he held roles at Vexata, EMC, NetApp, Brocade, Force10 Networks, and he also held positions at Hewlett Packard and Aarohi Communications. Manjrekar holds an MBA from San Jose State, College of Business, Certification in Mastering Project Management from Haas School of Business, UC Berkley, and a B.S. in Electrical Engineering from the University of Mumbai.
Coming soon..
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Thursday, November 12th
8:35-10:05 | | Session C-9: Flash Technology Advances Lead to New Storage Capabilities (Flash Technology Track) | | Organizer: Jung Yoon, Distinguished Engineer, IBM Systems | Paper Presenters:
| Using Software to Improve the Performance and Endurance of High-Capacity SSDs
Andy Mills, CEO, EnmotusFlash and Other Emerging Memory Technology Trends
Jeongdong Choe, Senior Technical Fellow, TechInsightsAnnual Flash Update - The Pandemic's Impact
Jim Handy, Director/Chief Analyst, Objective AnalysisFlash Memory Technologies and Costs Through 2025
Mark Webb, President, MKW Ventures | Session Description:
| Advances in nonvolatile memory continue. New versions of flash promise higher capacities, shorter access times, and longer lifetimes. Costs will continue to decrease with the emergence of new multilevel versions (such as QLC) and new, smaller processes. Flash should continue to the major nonvolatile memory technology for the foreseeable future with advances in it overshadowing other approaches.
| | About the Organizer/Moderator: | Jung Yoon is a Distinguished Engineer and Chief Engineer of IBM's Systems Supply Chain Organization. He leads a worldwide supply chain engineering team focusing on semiconductor technologies used across all IBM Systems and products. He is a recognized industry leading expert in DRAM, flash memory, SSDs, and semiconductor devices in general, and drives technology convergence between industry capabilities and IBM’s strategic product offerings. He has presented papers at many conferences including several past Flash Memory Summits. He earned a PhD in materials science from Columbia University and an MS in materials science from University of California Berkeley. He serves on Flash Memory Summit’s Conference Advisory Board and has chaired key technical sessions over the last 5 years.
Speaker Bio: Dr. Jeongdong Choe is a Senior Technical Fellow at TechInsights. He has over 27 years of experience in the semiconductor industry, R&D and reverse engineering on DRAM, NAND/NOR FLASH, SRAM/Logic, emerging memory and package. He worked for SK Hynix (old LG Semicon or Goldstar Electronics) and Samsung Electronics for over 20 years. He joined TechInsights and has been focusing on technical research, reverse engineering, patent analysis and consulting on semiconductor process and device technology. He has written many papers and articles on memory technology including DRAM comparison, 2D and 3D NAND details, and XPoint design and architecture. He quarterly produces and updates a widely distributed roadmaps for memory technology and products on DRAM, NAND and Emerging memory such as MRAM/STT-MRAM, PCRAM/XPoint, ReRAM and FeRAM.
Speaker Bio: Andy Mills has over 20 years of experience in the PC, server, networking and storage industries. Prior to Enmotus, Andy was VP Marketing for Dot Hill Systems where he led the server Virtual RAID Adapter and storage virtualization appliance strategies for the company, where he worked with Dell and HP on storage OEM solutions for servers and appliances, and where he also re-started Dot Hill's efforts in the VAR channel. Andy is a Prentice Hall author, and is inventor on several patents in the fields of storage and networking. He holds Bachelors Honors and Masters degrees in Electrical and Electronic Engineering from the University of Bangor, UK.
Speaker Bio: Mark is President and Principal Analyst at MKW Ventures Consulting LLC. Mark provides expert analysis, technical and business consulting to Storage, memory, and computing industry as well as investment firms. Areas of research include NAND and Memory costs, new memory technologies, New storage/SSD/memory platforms and interfaces and competitive analysis of storage and memory companies.
Speaker Bio: Jim Handy is President of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 14 years as an industry analyst with Dataquest and Semico Research. A frequent presenter at trade shows, Mr. Handy has also written hundreds of articles and is frequently interviewed and quoted in the electronics trade press and other media. Mr. Handy writes the Chip Talk blog for Forbes online and contributes to two Objective Analysis blogs: The SSD Guy and The Memory Guy. He is the author of “The Cache Memory Book” and a patent holder in cache memory design. He holds a BSEE from Georgia Tech and an MBA from the University of Phoenix.
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Thursday, November 12th
8:35-10:05 | | Session D-9: Hands-on Testing of Persistent Memory’s Effects on Analytics (Persistent Memory Track) | | Paper Presenters:
| How Persistent Memory Speeds Up Data Analysis
Dennis Martin, Sr Analyst, Principled Technologies | Session Description:
| Enterprises worldwide are gathering data at increasing rates. Shaving time off data analysis - or analyzing more data at once - can help them increase business agility by enabling them to make important decisions sooner. One way to increase analysis speed is to utilize persistent memory, a new technology that offers performance between memory and traditional storage. Test results showed that adding persistent memory enabled a standard server to process 50 percent more query streams 3.2 percent faster and cut single-stream processing time by 26 percent. By equipping servers with persistent memory, enterprises could thus accelerate the turning of analytics results into action that furthers business initiatives.
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Thursday, November 12th
10:55-11:25 | | Session A-10: Making Computational Storage Work in Your Applications (Computational Storage Track) | | Organizer: Stephen Bates, CTO, EideticomModerator: Jason Molgaard, Principal Storage Solutions Architect, Arm | Panel Members:
| Panelist: Tong Zhang, Chief Scientist, ScaleFluxPanelist: Scott Shadley, VP Marketing, NGD SystemsPanelist: Stephen Bates, CTO, Eideticom | Session Description:
| Computational storage applications require careful analysis. Obviously, storage with compute included will cost more and may not include the latest enhancements. And there is the cost of any software that may have to be developed. On the other hand, less time will be spent moving data around and the system will be more scalable. The tradeoffs will generally be increased cost vs. increased performance.
| | About the Organizer/Moderator: | Stephen Bates is CTO at Eideticom, a developer of leading edge storage, compute, and applications for programmable platforms in the cloud or at the network edge. He focuses on applying emerging technologies such as NVMe, RDMA, new non-volatile memories, and advanced programmable logic to create complex storage and communications systems. He has combined several such technologies to implement computational storage that offers performance well above today’s production systems. He is also an active contributor to the Linux kernel. Before joining Eideticom, he worked in the CTO office at PMC-Sierra and was a professor of computer engineering at the University of Alberta. He holds a PhD in signal processing from the University of Edinburgh, Scotland. He has given presentations at Storage Developer Conference and at past Flash Memory Summits.
Jason Molgaard is the Principal Storage Solutions Architect at Arm, where he works closely with the top storage suppliers globally to define leading-edge processor subsystems and overall system storage controller architectures. He focuses on determining the best tradeoffs among performance, cost, and area. An experienced ASIC/SoC design engineer, he has proven architecture, design, verification, and design leadership experience with an emphasis on developing enterprise storage and server ASICs, including microprocessor and microcontroller design and integration. Before joining Arm, Jason architected and designed HDD and SSD storage controllers for SanDisk, Fujitsu, and HP. Jason holds an MSEE and BSEE from the University of Colorado Boulder.
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Thursday, November 12th
10:55-11:25 | | Session B-10: Storage for AI in 2025 and How We Got There (AI/ML Track) | | Moderator: J Metz, Board Member, SNIA | Panel Members:
| Panelist: Dejan Kocic, Sr. Systems Engineer, NetappPanelist: Gary Grider, HPC Division Leader, Los Alamos National LaboratoryPanelist: Scott Sinclair, Sr Analyst, ESG | Session Description:
| AI applications are going to be everywhere, and storage systems will have to be designed specially to meet their needs. During training, storage systems must be capable of handling large numbers of small data files. During model execution, the key problem is maintaining a steady flow of data to expensive chips such as GPUs and AI coprocessors.
| | About the Organizer/Moderator: | J Metz is currently an R&D Engineer for the Office of the CTO in Cisco’s Compute and Server Group, where he focuses on directions for storage strategy. He is an award-winning public speaker, author, and contributor to industry trade publications, blogs, webinars, and conferences. He has been a leader in developing industry standards, with membership on the Board of Directors for the Fibre Channel Industry Association (FCIA), Storage Networking Industry Association (SNIA), and the Non-Volatile Memory Express (NVMe) Promoter’s Board. J has previous experience with QLogic and Apple. He earned his PhD from the University of Georgia. J has been a speaker, panelist, and chairperson in well-received sessions at several past Flash Memory Summits.
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Thursday, November 12th
10:55-11:25 | | Session C-10: Next Great Breakthrough in Flash Memory (Flash Technology Track) | | Organizer + Moderator: Leah Schoeb, Sr. Developer Relations Manager, AMD | Panel Members:
| Panelist: Sebastien Jean, Director of System Architecture, Phison ElectronicsPanelist: Jung Yoon, Distinguished Engineer, IBM SystemsPanelist: Rory Bolt, Principal Architect, Sr. Fellow Memory and Storage Strategy, KIOXIAPanelist: Luca Fasoli, VP Memory Product Solutions, Western Digital | Session Description:
| Advances in nonvolatile memory keep coming despite warnings about a slowdown or stoppage in technological innovation. Flash remains the dominant technology, and its run is likely to continue. Breakthroughs keep occurring, and advances raise density and speed and decrease costs. What will be next? Will it be multiple levels beyond QLC, a fourth dimension, smaller process dimensions, or something else? Of course, flash technology has been around for a while, and the next great breakthrough could be the long-awaited emergence of a major contender such as MRAM, RRAM, memristors, or carbon nanotubes.
| | About the Organizer/Moderator: | Leah Schoeb is a Sr Developer Relations Manager in the platform architecture team at AMD, where she engages with solid state storage vendors on storage technology futures. She has over 25 years of experience in the computer industryShe was previously Acting Director Reference Architecture at Intel, where she led a team of segment managers and architects managing cross functional teams for flash and NVMe based data solutions, and reference architectures in major cloud and enterprise solution design assignments. She has held management and engineering positions at VMware, Dell, and Sun Microsystems, and was also a Senior Partner at the analyst firm Evaluator Group, where she focused on storage, virtualization, and cloud infrastructure. Leah has ten publications on such subjects as optimizing Oracle, automated tiering, and solid state performance specifications, and has presented at many technical conferences. She currently serves as the Industry Trends Chairperson for Flash Memory SummitShe earned an MBA at the University of Phoenix and a BSEE at the University of Maryland, College Park.
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Thursday, November 12th
10:55-11:25 | | Session D-10: SmartNICs: The Key to High-Speed Converged Networks (Hyperscale Applications Track) | | Organizer + Moderator: John Kim, Director Storage Marketing, NVIDIA | Panel Members:
| Panelist: Rob Davis, VP Storage Technology, NVIDIAPanelist: Eliot Rosen, Storage Marketing Manager, BroadcomPanelist: Bob Doud, Senior Director of Marketing, Pensando SystemsPanelist: Manish Muthal, VP Data Platforms Group, Intel | Session Description:
| Cloud data centers have led the way to high-speed converged networks that are scalable, easy to administer, efficient, and fault-tolerant. Such networks handle storage functions as well as traditional data transfers. However, at the high frequencies needed to achieve the throughput needed by large clouds, protocol processing becomes a huge burden, leading to an overstressing of central resources. The SmartNIC moves much of that processing to the network interface card, improving both throughput and scalability. The SmartNICs can also provide a variety of other functions, including cybersecurity, storage functions (such as deduplication and mirroring), pattern analysis, large memory management, software-defined networking, and network or storage virtualization. One could even add neuromorphic processors to aid in AI tasks. Such NICs are readily available today with a variety of built-in functions and in many different implementations. Network, storage, and system designers need to learn how to take full advantage of the distributed intelligence they provide.
| | About the Organizer/Moderator: | Rob Davis is Vice President of Storage Technology at NVIDIA where he focuses on ways to apply their high-speed interfaces (such as 40G and 100G) to storage systems. Over the last two years he has moved NVIDIA into a leadership position in NVMe over Fabrics. As a technology leader and visionary for over 35 years, he has been a key figure in the development of an entire generation of storage networking products. Davis was previously VP/CTO at QLogic, where he drove development and marketing of Fibre Channel, Ethernet, and InfiniBand technology into new markets such as blade servers. Before joining QLogic, Davis worked at Ancor Communications, where he drove development and marketing of Fibre Channel and InfiniBand products. Davis’ areas of expertise include virtualization, Fibre Channel, InfiniBand, RoCE (remote DMA over converged Ethernet), and NVMe.
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Thursday, November 12th
1:45-3:15 | | Session A-11: Flash Controllers for Application Acceleration (PRO) (Controllers Track) | | Organizer: Erich Haratsch, Senior Director Architecture, Marvell | Paper Presenters:
| SPI NAND Host-Side Error Correction
Salman Rashid, Sr Marketing Director, MacronixMachine Learning for Bad Page Prediction in Flash
Navya Sree Prem, Student/ SSD Architecture Engineer II, UCSD/ SeagateAchieving latency and reliability targets with QLC in enterprise controllers
Roman Pletka, Research Staff Member, IBM Zurich Research LabOpen Source Processors for Next-Generation Storage Controllers
Zvonimir Bandic, Sr Director of Next Generation Platform Technologies, Western Digital | Session Description:
| This session provides details on improving the endurance, performance and reliability of 3D TLC and QLC NAND flash devices. Important architectures, signal processing and machine learning algorithms that flash and SSD controllers can employ are revealed. The session also presents novel implementations for reducing power usage and solving problems caused by write amplification. Learn about new technology developments and have time for questions and answers with top industry experts.
| | About the Organizer/Moderator: | Erich Haratsch is Senior Director Architecture in the Storage Business Unit of Marvell Semiconductor, where he is focused on data storage architectures and controller technologies. He was previously Managing Technologist at Seagate Technology, where he led a senior R&D team that developed new hardware architectures and firmware algorithms for solid state disks that successfully went into mass production. Earlier in his career, he developed signal processing and error correction technologies for hard disk drive controllers at LSI Corporation and Agere Systems, which shipped in hundreds of millions of devices. He started his engineering career at Bell Labs Research, where he invented new chip architectures for Gigabit Ethernet over copper and optical communications. He is a frequent speaker at leading industry events, is the author of over 60 peer-reviewed journal and conference papers, and holds more than 200 U.S. patents. He earned his M.S. and Ph.D. degrees in electrical engineering from the Technical University of Munich (Germany).
Speaker Bio: Roman Pletka is a research staff member and master inventor for cloud storage, data, and AI systems at the IBM Zurich Research Laboratory where he focuses on non-volatile memory technologies in storage systems. He is a frequent speaker at international conferences, has published over 20 articles and obtained more than 90 patents in managing non-volatile memories, security, scalability, and availability of distributed storage systems as well as quality-of-service in high-speed networks, active networks, and network processors. He has made presentations at many international conferences including the ACM International Conference on Systems and Storage (SYSTOR) and the Nonvolatile Memory Workshop. He has over 15 years experience in storage systems research. He earned a PhD in computer networking from ETH Zurich, Switzerland and an MS in the same subject from EPFL (Swiss Federal Institute of Technology of Lausanne).
Speaker Bio: Salman Rashid is the senior director of marketing at Macronix America, a leader in code-storage non-volatile memories. Salman is responsible for product positioning and business development in the Americas, focusing on applications that require high reliability such as automotive, datacenter and medical. He has been in the storage industry for 20 years working at companies like Silicon Storage Technology (acquired by Microchip) and Spansion (acquired by Cypress/Infineon). Prior to entering the semiconductor industry, Salman worked in developer relations at Apple, helping seed new technologies to hardware and software developers. He is a frequent participant in various conferences, including several past Flash Memory Summits and also manages Macronix's participation at CES. He earned his bachelor of science degree in Information Systems from the University of Oklahoma.
Speaker Bio: Navya Sree Prem was pursuing Master of Science in Electrical and Computer Engineering at University of California, San Diego during the course of this work. The work was a part of the master's thesis advised by Professor Paul H. Siegel. She is currently working for Seagate with the SSD architecture team.
Speaker Bio: Zvonimir Bandić is a research staff member and senior director of Next Generation Platform Technologies at Western Digital. He currently focuses on NAND and new Non-Volatile Memory (PCM, ReRAM, and MRAM) applications in data center storage and computing. He holds over 50 patents and has published over 50 peer-reviewed papers. He earned an MS and PhD in applied physics from Caltech.
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Thursday, November 12th
1:45-3:15 | | Session B-11: Storage for Model Training and Execution (AI/ML Track) | | Organizer: Nisha Talagala, CEO, Pyxeda AI | Paper Presenters:
| Accelerating the Data Path to the GPU for AI and Beyond
Kiran Modukuri, Sr Software Engineer, NVIDIAUsing PM & Software Defined Architectures to Optimize AI/ML Workloads
Kevin Tubbs, Sr Vice President, Strategic Solutions, Penguin ComputingAnalyzing the Effects of Storage on AI Workloads
Wes Vaske, Principal Solutions Engineer, Micron Technology | Session Description:
| Storage plays a key role in the running of AI/ML applications. They depend heavily on steady streams of data from small case files during training and into and out of GPUs and other high-powered chips during execution. Today's systems must be scalable to ever larger amounts of data and be able to work with ever more capable and data-hungry computational devices.
| | About the Organizer/Moderator: | Nisha Talagala is an entrepreneur and technologist in the AI space and the CEO/Co-founder of Pyxeda AI. Previously, she co-founded ParallelM and defined MLOps (Production Machine Learning and Deep Learning). MLOps is the practice for full lifecycle management of Machine Learning and AI in production. Her background is in software development for distributed systems, focusing on machine learning, analytics, storage, I/O, file systems, and persistent memory. She was previously Lead Architect/Fellow at Fusion-io (acquired by SanDisk), developing new technologies and software stacks for persistent memory, Non-Volatile Memory File System (NVMFS) and application acceleration. She has also been technology lead for server flash at Intel and CTO at Gear6, where we built clustered computing caches for high performance I/O environments. She got her PhD at UC Berkeley doing research on clusters and distributed storage. She holds 63 patents in distributed systems, networking, storage, performance, key-value stores, persistent memory and memory hierarchy optimization. She enjoys speaking at industry and academic conferences and serving on conference program committees.
Speaker Bio: Wes Vaske is a Principal Solutions Engineer on the Storage Solutions Engineering team at Micron Technology in Austin, TX. He analyzes application performance for various workloads on enterprise systems such as databases and software defined storage solutions. His current focus of work is analyzing the performance of data science systems--primarily model training and inference systems. Before Micron, Wes was a Oracle Systems Engineer at Dell in the Global Solutions Engineering group analyzing the performance and design of Oracle Database systems.
Speaker Bio: Kevin Tubbs, Ph.D., is Senior Vice President, Strategic Solutions Group for Penguin Computing. Kevin has over fifteen years of High-Performance Computing (HPC) experience in various areas, ranging from software development and application performance optimization to hardware and systems-level deployment and management. Kevin has ten years of experience in GPGPU and accelerator programming and heterogeneous computing solution design. Kevin also has expertise in computational fluid dynamics, computational science, numerical modeling and engineering simulation focused on HPC, AI, and heterogeneous computing implementations. Prior to joining Penguin Computing, Kevin serviced as an HPC consultant and performance engineer for a variety of organizations including Dell, Inc., High-Performance Technologies, Inc., the Naval Research Laboratory (NRL), and the Center for Computation and Technology (CCT) at Louisiana State University (LSU). His clients and customers have included, multiple fortune 500 companies, research universities, and government organizations. Kevin’s current focus is providing end-to-end technology solutions.
Speaker Bio: Kiran Modukuri is a Principal Software Engineer at NVIDIA where he works on accelerating IO pipelines. He is the Architect of the GPUDirect Storage product. Before joining NVIDIA, he was a Software Engineer at Netapp. He earned a Master’s degree in computer science at the University of Arizona. He has over 1t5 years experience in the technology industry.
Speaker Bio: Wilson Kwong is a Principal Applications Engineer for the data center solutions (DCS) division at Microchip Technology. He currently focuses on providing comprehensive technical advice and support for Microchip Switchtec PCIe Switch products worldwide. Before joining the applications engineering team, Wilson played a key role in validating many Microchip products including HBA, SAS Expander and RAID Controller products. Wilson holds a BASc in Electronics Engineering degree from Simon Fraser University in British Columbia, Canada.
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Thursday, November 12th
1:45-3:15 | | Session C-11: Women in the Storage Industry (Industry Trends Track) | | Organizer + Moderator: Camberley Bates, Managing Director/Analyst, Evaluator GroupModerator: Fahima Zahir, Marketing Manager, IBM | Panel Members:
| Panelist: Ginger Gilsdorf, Software Engineer, IntelPanelist: Purvaja Narayanaswamy, Engineering Manager, Pure StoragePanelist: Barbara Murphy, VP Marketing, Weka.ioPanelist: Renee Yao, Global Healthcare AI Startups Lead, NVIDIAPanelist: Shriya Paramkusam, Product Manager, NetAppPanelist: Deepti Reddy, Principle Strategic Business Development, Dell EMC | Session Description:
| Part 1. SuperWomen in Flash Leadership and Rising Star Award Winners Panel This year's SuperWomen in Flash Leadership Award winners present their view on key issues for women in the storage industry. Part 2. Young Superwomen in Flash: What Is Their Situation? Young women continue to find the career paths in the storage industry to be difficult to follow. There are few role models for them, and few companies have made a big effort to encourage them. Our panel of young women technologists discuss why they decided on this industry, how they feel it is treating them, what their plans are for the future, and how they think their situations could be improved.
| | About the Organizer/Moderator: | Camberley Bates is Managing Director/Analyst at Evaluator Group, a leading analyst firm covering IT infrastructure and services. She has dedicated Evaluator Group to delivering unbiased in-depth research on information management and data storage - and helping customers use that research to develop the infrastructure they need. She is responsible for corporate leadership and coverage of go-to-market and channel strategies. She has over 20 years of executive experience leading sales and marketing teams at VERITAS, GE-Access, EDS, and IBM. Her achievements include developing a new market category at Copan Systems, restructuring channel programs at Veritas, and growing a new division of GE Access from $14 million to $500 million in revenue through a solution-practice methodology. Camberley is a frequent panelist and chairperson at such events as Interop and Flash Memory Summit, as well as being frequently quoted in the trade and technical press. She holds a BS degree in International Business from California State University Long Beach and executive certificates from Wellesley and Wharton School of Business.
Fahima Zahir is with IBM as a Go-to-Market leader for strategy and execution for Alliance and Technology Partners, working in the leadership team of the Storage Product Marketing Division. She has extensive experience in taking solutions to market in startups, transitional companies, and large enterprises, where she has worked on product marketing, campaigns, channel marketing, and social media. She has 15 years experience in the technology industry, including Director and manager-level stints with Violin Memory and Symantec. She earned a BA from San Jose State University and has done work toward an MBA at Santa Clara University.
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Thursday, November 12th
1:45-3:15 | |
Thursday, November 12th
3:30-4:00 | | Session A-12: Multiprotocol NVMe-Based Systems Offer Flexibility and Performance (SSDs Track) | | Organizer + Moderator: Keith Parker, Product Marketing, Pavilion Data | Panel Members:
| Panelist: Costa Hasapopoulos, Chief Field Technology Officer, Pavilion DataPanelist: Kevin Tubbs, Sr Vice President, Strategic Solutions, Penguin ComputingPanelist: Marc Staimer, President, Dragon Slayer Consulting | Session Description:
| Coming soon..
| | About the Organizer/Moderator: | Keith Parker is Director of Product Marketing for Pavilion Data, the leader in high-performance NVMe-oF storage solutions. He is providing the same marketing leadership at Pavilion that he showed in leading the release of successful early adopter solutions for PCIe flash, all flash arrays, and Fibre Channel. He has over 20 years of experience in channel and product marketing with companies such as Adaptec, Alacritech, LSI Logic, and Panzura. His deep industry knowledge spans such topics as AI/ML, SAN, NAS, object storage, HCI, Fibre Channel, replication, and backup. He has served as a committee member for several industry organizations, including SNIA and the SCSI Trade Association. He has also led the development of many industry certifications for storage, SAN, iSCSI, Linux, and servers.
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Thursday, November 12th
3:30-4:00 | | Session B-12: Best Ways to Achieve AI Model Scalability (AI/ML Track) | | Organizer + Moderator: Howard Marks, Chief Scientist, DeepStorage | Panel Members:
| Panelist: Chanson Lin, Founder/CEO, EmBestor TechnologyPanelist: Sagi Grimberg, Principal Architect, Lightbits LabsPanelist: Kiran Gunnam, Distinguished Engineer - Machine Learning & Computer Vision, Western DigitalPanelist: Purush Gupta, Engineering Leader, Facebook | Session Description:
| AI applications are going to be everywhere, and storage systems will have to be designed specially to meet their needs. During training, storage systems must be capable of handling large numbers of small data files. During model execution, the key problem is maintaining a steady flow of data to expensive chips such as GPUs and AI coprocessors.
| | About the Organizer/Moderator: | Howard Marks has been writing, speaking, and consulting about enterprise technology for over thirty years. As a consultant, he has designed storage, server, and network infrastructures for organizations such as The State University of New York (Purchase), BBDO Worldwide, and the Foxwoods Resort Casino. He also operates an independent laboratory (DeepStorage) which tests storage products for both vendors and magazines. He started testing and reviewing products at PC Magazine in the late 1980s and has written hundreds of articles and product reviews for such media as Network World, Network Computing, and InformationWeek. A top rated speaker at industry events, he has spoken at Storage Decisions, Interop, and Microsoft’s TechEd. He has also developed training programs for organizations such as JP Morgan and American Express.
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Thursday, November 12th
3:30-4:00 | | Session C-12: Getting Serious about Containers and Flash Memory (Enterprise Systems Track) | | Organizer + Moderator: Jean Bozman, President, Cloud Architects | Panel Members:
| Panelist: Russ Fellows, Sr Partner/Analyst, Evaluator GroupPanelist: Cody Hosterman, Technical Director - Solutions Engineering, Pure StoragePanelist: Leah Schoeb, Sr. Developer Relations Manager, AMDPanelist: Rob Hirschfeld, Founder/CEO, RackNPanelist: Robert Starmer, Cloud Advisor/Founding Partner, Kumulus Technologies | Session Description:
| The widespread use of containers to speed up distributed applications is changing data centers everywhere. What is the effect on storage? Unlike VMs, containers are ephemeral, lasting only a short amount of time. So storage must be allocated to them rapidly and deallocated as soon as they are no longer around. Furthermore, standards for just how containers handle storage have been hard to come by. Both management tools and the flash memory used in systems must be able to handle rapid turnover in a flexible manner to build a solid foundation for public, private, and hybrid clouds.
| | About the Organizer/Moderator: | Jean S. Bozman is President of Cloud Architects Advisors, a market research and consulting firm focused on hardware and software for enterprise and hybrid multi-cloud computing. She analyzes the markets for servers, storage, and software related to datacenters and cloud infrastructure. A highly-respected IT professional, she has spent many years covering the worldwide markets for operating environments, servers, and server workloads. She was a Research VP at IDC, where she focused on the worldwide markets for servers and server operating systems. She is a frequent conference participant as a speaker, chairperson, and organizer at such events as Flash Memory Summit, OpenStack, and Container World. She is often quoted in a variety of publications including BusinessWeek, Investor’s Business Daily, the Los Angeles Times, CNET, Bloomberg, and Reuters. Ms. Bozman has also been VP/Principal Analyst at Hurwitz and Associates and Sr Product Marketing Manager at Sandisk. She earned a master’s degree from Stanford.
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Thursday, November 12th
3:30-4:00 | | Session D-12: Will QLC Flash Replace Hard Drives (SSDs Track) | | Organizer + Moderator: Randy Kerns, Senior Strategist, Evaluator Group | Panel Members:
| Panelist: Roger Peene, VP, Storage Business Unit, MicronPanelist: Ken Steinhardt, Field CTO, InfinidatPanelist: Tom Isakovich, CEO/Founder, Nimbus DataPanelist: Jeff Denworth, CMO/Co-Founder, VAST DataPanelist: Shawn Rosemarin, VP - Worldwide Systems Engineering, Pure Storage | Session Description:
| QLC flash appears to be a winner in many mass storage and archiving applications because of its high access speed at relatively low cost. But will it replace hard drives everywhere? Are its capacities high enough and its cost low enough to make hard drives obsolete? Does its relatively short lifetime matter in applications where data is seldom accessed? What characterizes the applications where hard drives remain the right answer?
| | About the Organizer/Moderator: | Randy Kerns is a Sr. Strategist at Evaluator Group, where he helps technical professionals build the best storage infrastructures to streamline their business processes. Before joining Evaluator Group, he was CTO at ProStor, a long-term archiving company, and VP Storage Strategy and Planning at Sun Microsystems. He has over 40 years experience in the computer industry in designing and developing storage system products. He has written many industry articles and appears, is the author of books on Planning a Storage Strategy and Information Archiving, has presented and led panels at many conferences including Flash Memory Summit, and has taught classes on storage technology in the United States and Europe. He earned a bachelor’s degree in Computer Science from the University of Missouri at Rolla and a master’s degree in engineering computer science from the University of Colorado.
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