Video Production and Distribution
KnewTV Productions will produce
a shoot anywhere in the world. We offer a wide
range of pricing packages. We have a complete
in-house staff that works on writing, production,
editing, and distribution from concept through
Whether a network spot, local spot, music video, bumper,
promo, licensing, video news release, infomercial,
B-roll package, EPK, industrial or corporate
film , KnewTV Productions will accommodate
your advertising and production budgets. Our
award winning team will work to provide you
with the best quality product.
- Video Production: We offer the
* Television Production
* Corporate Videos
* VNR's (Video News Release)
* VNR Broadcast Notification
* VNR Distribution
* VNR Tracking, Measurement, & Reporting
* Multi-Lingual Productions
* How You Can Use Video
* Still Photography
- Video Distribution: Using
the KnewTV team to distributor your video
production provides added benefits. We
have experience and volume cost savings
for distributing your video over
Cable networks and Digital Signage Networks.
Cable advertising can be broken
into two categories: network
Network cable refers to buying commercial time directly from a cable network
(CNN or Comedy Central, for instance). When you buy network cable, your commercial
would air wherever that network is broadcast nationally. Advertisers typically
buy network cable when they are trying to reach a very large audience all at
Spot cable refers to buying cable in a specific market or other geographic area
as specified by you and your ad agency. With spot cable advertising, marketers
can pick and choose from various cable networks and from different geographic
areas covered by the cable system.
Why buy Spot Cable?
You can eliminate waste.
Your ad dollars should be an investment, not an expense. And when your commercial
is seen by people who you know won’t be interested in your product or service,
that’s waste. The broader an audience your commercial reaches, the more wasteful – and
costly – an ad buy becomes. By effectively using spot cable, you can reduce waste
by concentrating your message in areas representing 80% of all goods and services
The best of both worlds.
Because of the way cable systems are now “interconnected,” you can easily
create a highly coordinated, strategic, awareness-building ad buy, while still
enjoying the inherent flexibility, efficiency and targetability that spot cable
If you are a local or regional advertiser looking to leverage the benefits of
spot cable, please contact a KnewTV sales person.
The Power of Spot Cable
The evidence is clear: since 2001, cable has held a larger share of television
viewership than the big six broadcast networks combined.* And that share continues
to grow. As a result, cable is fast becoming the medium of choice for advertisers,
both nationally and locally. With its inherent ability to deliver key demographics,
and more precisely, geodemographics, cable does well to meet advertisers’ needs
to maximize impact and reduce audience waste.
The question then becomes, how should you advertise on cable? On a market-by-market
basis, or more broadly via the cable networks themselves? Let’s take a look at
some general differences between national spot cable and Network Cable:
National Spot Cable versus Network Cable
National Spot Cable
Can run an ad geographically down to the cable system. Can run two or more
ads to different market segments simultaneously (see Adtag/Adcopy)
Can only run an ad nationally
Can choose multiple networks and programs based on target viewers
Have to commit to whatever audience the network delivers
Ease in Buying
Very Easy – one phone call, one contract, one invoice
Must negotiate with each network individually
Builds reach only in the markets that matter to your brand
Builds reach nationally in entire cable universe
Interactive Television Opportunities
Custom built KnewTV to create a deep level of brand experience
Easy to create local market campaigns
Can only create national campaigns
Efficient, targeted CPMs
Apart from the analysis above, below are a list of common reasons why buying
spot cable nationally may make sense for your media schedule:
Multi-regional buys – Let’s say your major retail business has stores
in a ten-state area. The region you’d like to cover is larger than one DMA, yet
significantly smaller than the entire country. KnewTV has proven experience
and success promoting regional retailers.
Heavy-Up/Underdelivery – Major markets (or DMAs) are often the strategic
focus of a given media plan. In this case, many advertisers choose to “heavy-up” to
create added awareness and audience levels. Additionally, major markets tend
to “underdeliver” using just national broadcast media buys. Therefore, many advertisers
use spot cable and major market interconnects to compensate for these audience
rating shortfalls. KnewTV covers 22 of the top 25 DMAs, allowing for
effective compensation in most major markets.
Targetability – With spot cable, you can truly hone in on your target
audience, which, in most cases, is a more upscale, more desirable audience than
broadcast can deliver.
One-Stop Shop – KnewTV can tailor a national buy across multiple markets
and networks in order to “surround” your
audience on the channels they watch.
Your KnewTV representatives are
ready to assist advertisers in the strategic planning and execution
of your media plans.
* Based on Nielsen Galaxy data 2001 to 2004, statistics based on cable household