Customer Loyalty Marketing
Sticky websites, favorite places, informing proactively these are all
aspect of a customer loyalty program.
".. loyalty marketing is a strategy, not a tactic."
Real Intelligence listens. We actively understand your goals and objectives
in what makes your customers loyal to your brand and what is
working and recommends a plan of action and then implements
When customer loyalty increase, so do profits. But what is loyalty and
how do we harness it?
Let's first look at a dictionary definition of loyalty:
"A feeling or attitude of devoted
attachment and affection; or the act of binding oneself (intellectually
or emotionally) to a course of action."
Loyalty Marketing Features
* Concept development
* Competitive analysis
* Financial forecasting
* Point valuation
* Rewards development
* Member communications
* Program Web site
* Technology platform
* Customer service
* ROI analysis
* Unique enhancements
* Online reporting
* Database analytics