Search Engine Optimization
Facts about SEO:
Web site optimization aims at a moving target,
and therefore, must be an ongoing process rather
than a finite project
Merely submitting the website is a small part
of the larger process of Web site optimization.
Website optimization consists of site design
and layout, scientific research, determination
of the best keyword phrases, monitoring rankings,
algorithmic and industry changes and much more
It is always advisable to work with a firm that specializes in Search
Engine Optimization rather than a general services web firm
Long term visibility
Banner ads or paid search engine placement
works for a while but once the market budget
is depleted, the site disappears. Also consumers
are often more likely to purchase from a
site ranked high in the search engine results
rather than from a paid advertisement.
Familiarity with the company
A highly ranked website means more people
see the name of the company and become familiar
with the company and its products, even if
they haven't made a purchase. A survey by
NPD shows that consumers are twice as likely
to recognize businesses ranked in the top
three in search engine results than those
appearing in banner ads.
In comparison to pay per click or banner ads, which cost between $2500
to $35000 a month, an SEO plan costs much less.
SEO provides a higher ROI for most companies
than any other advertising medium.
Web site maintenance:
A web site should always be thought of as a work in progress. Optimization
work continues long after the optimized site is launched. This is because
search engines frequently change their algorithms and the competitive
landscape changes. The most effective strategy is to change and adapt
the site in response to changes in search engine ranking criteria.
The activities carried out in an SEO maintenance program are:
- Continuous monitoring of ranking and traffic
- Altering and Tuning Webpages to maintain
and improve rankings
- Comprehensive ranking
reports provide to clients