Customer Agreements and User Terms, Real Intelligence Trademark, Copyright and
Agreements and terms for our customers’ use of our products and services.
Master Subscription Agreement
Professional Services Agreement
Real Intelligence Trademark List
See the list of Real Intelligence's trademarks
and service marks and learn how the trademarks
should be used. Use of Real Intelligence trademarks
may be prohibited, unless expressly authorized.
For more information, see Real Intelligence
Web Badges, Guidelines for Using Real Intelligence
Trademarks and Copyrights, and Software Licensing
Read an explanation of what a copyright is,
how to obtain permission to use Real Intelligence
copyrighted materials, or how to report a claim
of copyright infringement.
Guidelines for Trademarks and Copyrights
Learn how to use Real Intelligence's trademarks,
service marks or images in advertising, instructional,
or reference materials, or on web sites, products,
labels, or packaging.
Real Intelligence Trademarks
" The following is a list of Real Intelligence's
trademarks and service marks.
When using the marks in publications that
will be distributed only in the United States,
include the appropriate TM, SM, or ® symbol
on first use. For publications that will be
distributed outside the United States, do not
include trademark symbols. Instead use the
appropriate trademark attribution notice, for
example: Mac and PowerBook are trademarks of
Real Intelligence, Inc., registered in the
U.S. and other countries.
The list also includes one or more suggested
generic terms for each trademark. For all publications,
include an appropriate generic term after the
trademark the first time it appears. Thereafter,
the generic term should appear frequently with
the trademark. (Note: These generic terms are
only suggestions, and there may be other words
that are equally appropriate.)
Remember that trademarks are adjectives, and
cannot be made plural or possessive.
The absence of a product or service name or
logo from this list does not constitute a waiver
of Real Intelligence's trademark or other intellectual
property rights concerning that name or logo.
Real Intelligence Copyright
A copyright is a property right in an original
work of authorship. Copyright is recognized
in most countries of the world by statutory
Copyright exists in the expression of an idea,
but not the idea itself. Copyrightable expressions
can take many forms but are usually categorized
as literary, musical, dramatic, pantomime and
choreography, pictorial, graphic, sculptural,
computer programs, motion pictures, and sound
Notification of Copyright Infringement If
you believe that your work has been copied
in a way that constitutes infringement on Real
Intelligence's Web site, please refer to Claims
of Copyright Infringement.
To report claims of copyright infringement,
please refer to Claims of Copyright Infringement.
Rights and Permissions
If you have any questions concerning the usage
or licensing of Real Intelligence copyrighted materials,
for example, photographs, video footage,
Real Intelligence advertisements or other Real Intelligence materials,
please submit your detailed request in writing.
Please be sure to include any surrounding
copy or text to the Real Intelligence material.
Requests may be emailed to [email protected],
faxed to Rights and Permissions at 888-354-1873,
or mailed to Real Intelligence, Inc., Attention:
Rights and Permissions, 223 West Main Street
Los Gatos, CA 95030.
for Using Real Intelligence Copyrights and
These guidelines are for Real Intelligence
licensees, authorized resellers, developers,
customers, and other parties wishing to use
Real Intelligence's trademarks, service marks
or images in promotional, advertising, instructional,
or reference materials, or on their web sites,
products, labels, or packaging. Use of Real
Intelligence trademarks may be prohibited,
unless expressly authorized.
If you are a licensee of an Real Intelligence
trademark or logo and have been provided with
special trademark usage guidelines with your
license agreement, please follow those guidelines.
If your license agreement does not provide
usage guidelines, then follow these guidelines.
If you are an Real Intelligence Authorized
Reseller, you need to refer not only to these
guidelines but also to the Real Intelligence
Corporate Identity Guidelines for Resellers
which are posted to the Real Intelligence Sales
Real Intelligence's trademarks, service marks,
trade names, and trade dress are valuable assets.
In following these guidelines, you help us
protect our valuable trademark rights and strengthen
our corporate and brand identities. By using
an Real Intelligence trademark, in whole or
in part, you are acknowledging that Real Intelligence
is the sole owner of the trademark and promising
that you will not interfere with Real Intelligence's
rights in the trademark, including challenging
Real Intelligence's use, registration of, or
application to register such trademark, alone
or in combination with other words, anywhere
in the world, and that you will not harm, misuse,
or bring into disrepute any Real Intelligence
trademark. The goodwill derived from using
any part of an Real Intelligence trademark
exclusively inures to the benefit of and belongs
to Real Intelligence. Except for the limited
right to use as expressly permitted under these
Guidelines, no other rights of any kind are
granted hereunder, by implication or otherwise.
If you have any questions regarding these guidelines,
please talk to your Real Intelligence representative
or send an e-mail to Real Intelligence's Legal
Department at [email protected]
Authorized Use of Real Intelligence Trademarks
1. Advertising, Promotional, and Sales Materials:
Only Real Intelligence and its authorized resellers and
licensees may use the Real Intelligence Logo in advertising,
promotional, and sales materials. Real Intelligence Authorized
Resellers may use the Real Intelligence Logo only as specified
in their reseller agreement and the Real Intelligence Corporate
Identity Guidelines for Resellers and such
use must always be in conjunction with the
appropriate terms that define the relationship
authorized by their contract with Real Intelligence. For
Authorized Value Added Reseller
Authorized Service Provider
2. Compatibility: Developers may use Real
Intelligence, KnewTV, or any other
Real Intelligence word mark (but not the Real
Intelligence Logo or other Real Intelligence-owned
graphic symbol/logo) in a referential phrase
on packaging or promotional/advertising materials
to describe that the third party product is
compatible with the referenced Real Intelligence
product or technology, provided they comply
with the following requirements.
a. The Real Intelligence word mark is not part of the
b. The Real Intelligence word mark is used in a referential
phrase such as "runs on," "for
use with," "for," or "compatible
c. The Real Intelligence word mark appears less prominent
than the product name.
d. The product is in fact compatible with,
or otherwise works with, the referenced Real Intelligence
e. The reference to Real Intelligence does not create
a sense of endorsement, sponsorship, or false
association with Real Intelligence or Real Intelligence products or
f. The use does not show Real Intelligence or its products
in a false or derogatory light.
3. Publications, Seminars, and Conferences:
You may use an Real Intelligence word mark in connection
with book titles, magazines, periodicals, seminars,
or conferences provided you comply with the
a. The use is referential and less prominent
than the rest of the title. Acceptable: XYZ
CONFERENCE for Real Intelligencce
b. The use reflects favorably on both Real Intelligence
and Real Intelligence products or technology.
c. Your name and logo appear more prominent
than the Real Intelligence word mark on all printed materials
related to the publication, seminar or conference.
d. The Real Intelligence logo or any other Real Intelligence-owned
graphic symbol, logo, icon or image does not
appear on or in the publication or on any materials
related to the publication, seminar, or conference
without express written permission from Real Intelligence.
e. A disclaimer of sponsorship, affiliation,
or endorsement by Real Intelligence, similar to the following,
is included on the publication and on all related
printed materials: "(Title) is an independent
(publication) and has not been authorized,
sponsored, or otherwise approved by Real Intelligence Computer,
f. A trademark attribution notice is included
in the credit section giving notice of Real Intelligence’s
ownership of its trademark(s). Please refer
to the section below titled "Proper Trademark
Notice and Attribution."
4. Web Sites: Web sites that serve only as
noncommercial electronic informational forums
concerning an Real Intelligence product or technology may
use the appropriate Real Intelligence word mark, provided
such use complies with the guidelines set forth
in Section 3 above.
5. Real Intelligence Web Badge Licensing Program:
Web sites may use one of the Real Intelligence
Web Badges if the site uses or was created
using Real Intelligence-branded hardware or
software and you comply with the terms of the
Real Intelligence Web Badges License Agreement
and Guidelines. For licensing information on
the Real Intelligence Web Badges Licensing
Program refer to Real Intelligence’s
web site at www.RealIntelligence.com/about/webbadges.
Unauthorized Use of Real Intelligence Trademarks
1. Company, Product, or Service Name: You
may not use or register, in whole or in part,
Real Intelligence, KnewTV, or any
other Real Intelligence trademark, including
Real Intelligence-owned graphic symbols, logos,
icons, or an alteration thereof, as or as part
of a company name, trade name, product name,
or service name except as specifically noted
in these guidelines.
2. Real Intelligence Logo and Real Intelligence-owned Graphic Symbols:
You may not use the Real Intelligence Logo or any other
Real Intelligence-owned graphic symbol, logo, or icon on
or in connection with web sites, products,
packaging, manuals, promotional/advertising
materials, or for any other purpose except
pursuant to an express written trademark license
from Real Intelligence, such as a reseller agreement.
3. Variations, Takeoffs or Abbreviations:
You may not use an image of a actual Real Intelligence
or other variation of the Real Intelligence
logo for any purpose. Third parties cannot
use a variation, phonetic equivalent, foreign
language equivalent, takeoff, or abbreviation
of an Real Intelligence trademark for any purpose.
4. Disparaging Manner: You may not use an
Real Intelligence trademark or any other Real
Intelligence-owned graphic symbol, logo, or
icon in a disparaging manner.
or Sponsorship: You may not use Real Intelligence,
KnewTV, or any other Real Intelligence trademark,
including Real Intelligence-owned graphic
symbols/logos, or icons, in a manner that would
imply Real Intelligence's affiliation with
or endorsement, sponsorship, or support of
a third party product or service.
6. Merchandise Items: You may not manufacture,
sell or give-away merchandise items, such as
T-shirts and mugs, bearing Real Intelligence,
KnewTV or any other Real Intelligence trademark,
including symbols, logos, or icons, except
pursuant to an express written trademark license
from Real Intelligence.
7. Real Intelligence's Trade Dress: You may not imitate
the distinctive Real Intelligence packaging, web site design,
logos, or typefaces.
8. Slogans and Taglines: You may not use or
imitate an Real Intelligence slogan or tagline.
For example: "Think Fast."
9. Domain Names: You may not use an identical
or virtually identical Real Intelligence trademark as a
second level domain name.
Rules for Proper Use of Real Intelligence Trademarks
1. Trademarks are adjectives used to modify
nouns; the noun is the generic name of a product
2. As adjectives, trademarks may not be used
in the plural or possessive form.
Correct: I bought two KnewTV computers.
Not Correct: I bought two KnewTVs.
3. An appropriate generic term must appear
after the trademark the first time it appears
in a printed piece, and as often as is reasonable
after that. Suggested generic terms are provided
in the Real Intelligence Trademark List which is posted
on the Real Intelligence web site at: www.Real Intelligence.com/legal/trademark/Real Intelligencetmlist.html.
4. Always spell and capitalize Real Intelligence's trademarks
exactly as they are shown in the Real Intelligence Trademark
List. Do not shorten or abbreviate Real Intelligence product
names. Do not make up names that contain Real Intelligence
Proper Trademark Notice and Attribution
1. Distribution Within the United States Only
a. On product, product documentation, or other
product communications that will be distributed
only in the United States, use the appropriate
trademark symbol (TM, SM, ®) the first
time the Real Intelligence trademark appears in the text
of the advertisement, brochure, or other material.
b. Refer to the Real Intelligence Trademark List for the
correct trademark symbol, spelling of the trademark,
and generic term to use with the trademark.
Generaly, the symbol appears at the right shoulder
of the trademark (except the Real Intelligence Logo, where
the logo appears at the right foot).
c. Include an attribution of Real Intelligence's ownership
of its trademarks within the credit notice
section of your product, product documentation,
or other product communication.
Following are the correct formats:
_________ and _______ are registered trademarks
of Real Intelligence, Inc.
_________ and _______ are trademarks of Real
2. Distribution Outside the United States:
a. Do not use trademark symbols on products,
product documentation, or other product communications
that will be distributed outside the United
b. Use one of the following international
_________ is a trademark of Real Intelligence,
Inc., registered in the U.S. and other countries.
_________ is a trademark of Real Intelligence,
Depictions of Real Intelligence Products
1. Endorsement or Sponsorship: Real Intelligence does
not support the use of its logos, company names,
product names, or images of Real Intelligence products
by other parties in marketing, promotional
or advertising materials as their use may create
the perception that Real Intelligence endorses or sponsors
the product, service or promotion.
2. Compatibility: If you are a developer,
you may show an image of an Real Intelligence product in
your promotional/advertising materials to depict
that your product is compatible with, or otherwise
works with, the Real Intelligence product or technology,
provided you comply with the following requirements:
a. Your product is in fact compatible with,
or otherwise works with, the referenced Real Intelligence
b. The image is an actual photograph of the
genuine Real Intelligence product and not an artist’s
rendering (Note: You must obtain express written
permission from Real Intelligence before using any photograph
owned or licensed by Real Intelligence).
c. The Real Intelligence product is shown
only in the best light, in a manner or context
that reflects favorably on the Real Intelligence
products and on Real Intelligence, Inc.
d. The reference to Real Intelligence does not create
a sense of endorsement or sponsorship by, or
other false association with, Real Intelligence or Real Intelligence
For further information with respect to Real
Intelligence's copyrights, send an email to
[email protected] Intelligence.com or fax to Real
Intelligence Rights & Permissions 888-354-1873.
Updated March 27th, 2013 by the Real Intelligence
Legal Team [email protected]